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4
Perspectives
The Power Of An
Industry Voice
8
Feedback
11
INNOVATE
12
Profile
John Patterson, MAS
14
Eye On Apparel
Women’s Apparel
20
Question
39
GROW
40
Market To Market
Weddings
46
Editor’s Picks
Golf Products
52
Marketing
Raising Eyebrows And
Response Rates
57
THINK
58
Fast Forward
63
Product
Responsibility
The Compliance
Questionnaire
66
Sales
True Blue Millennials
68
Promotions
Doing Good
71
CONNECT
72
Inside PPAI
76
Close Up
Kippie Helzel, MAS
78
Factory Floor
Imprint Plus
82
Snapshots
86
People News
90
Datebook
92
New PPAI Members
96
The Creative
Calendar
APRIL 2016 •
PPB
• 3
CONTENTS
ON THE COVER
PHOTO BY TAIGA/SHUTTERSTOCK
By Tina Berres Filipski
PPB
BEST MULTI-LINE REPS 2016
With their vast networks and almost infinite product
knowledge, multi-line reps are in business to generate
more demand and more sales on both sides of the
industry.
PAGE 24
Driven To Succeed
CONTENTS
Promotional Products Business
The Official Business Monthly Of Promotional Products Association International
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