5 / 102
4
Perspectives
What A Difference
A Brand Makes
8
Feedback
13
INNOVATE
14
Profile
Fossa Apparel
16
Eye On Apparel
Golf
22
Question
39
GROW
40
Market To Market
Hospitality
46
Editor’s Picks
Best Of Expo
52
Sales
Cold Calls For
Networking
61
THINK
62
Fast Forward
67
Product
Responsibility
The Edge Of
Separation
71
Management
Five savvy ways
entrepreneurs can excel
74
Promotions
Welcome To
Brandlandia
77
CONNECT
78
Inside PPAI
80
Close Up
Matt Kaspari
82
Day In The Life
Jeffrey Ho
84
Snapshots
86
People News
88
Datebook
90
New PPAI Members
96
The Creative
Calendar
MARCH 2016 •
PPB
• 3
CONTENTS
ON THE COVER
PHOTO BY FREEBIRDPHOTOS
Promotional Products Business
The Official Business Monthly Of Promotional
Products Association International
By Tina Berres Filipski
RECAPPING THE PPAI EXPO 2016
If it was fresh, original,
different, exceptional,
singular or extraordinary—one
could find it in action at the
industry’s No. 1 trade show.
PAGE 24
The Best.
Expo. Ever.
By Mo Das and
Tina Berres Filipski
DISTRIBUTOR BUSINESS STUDY
PPAI’s latest industry benchmark
report takes a closer look at
eight top sales-related concerns
of distributor companies.
PAGE 54
How Does
Your
Business
Stack Up?
CONTENTS
CORRECTION
In the February issue,
the bottle opener featured in Market
To Market on page 40 should have
been credited to Essef Distributors
(UPIC: 7414140).