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MARCH 2016 •
PPB
• 25
At Tuesday’s Opening Session
master marketer, best-selling author and
blogger Seth Godin held listeners in the palm of his hand as he explained
the giant shift that’s happening in marketing—a move away from mass
marketing to delivering personal, relevant messages. “The good news is
that the skills you have are perfect for this new moment,” he said.
EVER.
If it was
fresh, original,
different, exceptional,
singular or extraordinary
—
one could find it in action at the
industry’s No. 1 trade show.
By Tina Berres Filipski