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ECHNOLOGY HAS MADE OUR WORLD small-
er, but it’s the travel industry that makes it accessible.
Airlines, travel agencies and tourism offices deliver us
to new adventures year after year. But beyond catchy
tourism phrases and hot deals for last-minute travel,
how else can the travel industry continue to attract customers? It
can include creative and useful promotional products as part of a
well-crafted marketing plan.
With National Travel and Tourism Week (NTTW) on the
horizon—May 1-May 7—now is an ideal time to help clients in the
travel market craft campaigns that keep clients on the road and in
the air all year long. The U.S. Travel Association supports NTTW
with themes and resources to incorporate into any promotional pro-
gram focusing on travel throughout the 50 states.
Read on for insights into the industry and great ideas to get you
started.
Jen Alexander is associate editor for
PPB.
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40 •
PPB
• JANUARY 2016
GROW
MARKET TO MARKET
T
AWAY WE GO
LAUNCH TRAVEL AND TOURISM CAMPAIGNS NOW FOR SUCCESS
THROUGHOUT THE YEAR
By Jen Alexander