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4
Perspectives
Product Safety Aware Reaches A Milestone
8
Feedback
INNOVATE
10
Profile
Dixon Ticonderoga
12
Eye On Apparel
Accessories
19
Question
23
Sales
Eight steps to outstanding sales presentations
GROW
28
Market To Market
The trades sector
36
Editor’s Picks
Sticky products
43
Sales
Why non-cash incentives produce more feel-good
results
THINK
54
Fast Forward
Adopt Some New Apps • Five Minutes With Andy
Griffin • Build Your Brand By Doing Good • Make Your
Website More Portable • Make Your Cube More
Conducive To Productivity
59
Management
The benefits of business certification
63
Promotions
Onyx Worldwide crafts puzzling promotions for Google
engineers
CONNECT
72
Inside PPAI
83
Close Up
Art Livingston
87
Factory Floor
Unionwear
90
Snapshots
93
People News
99
Datebook
103
New PPAI Members
112
The Creative Calendar
DECEMBER 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Photo by rawpixel/shutterstock
CONTENTS
/ December 2015
Promotional Products Business
: The Official Business Monthly Of
Promotional Products Association International
46
GROW
Collaborate To Activate
PPB
Powerful Partners 2015: When Good Partners
Share Vision, They Share Victories Too
By Tina Berres Filipski
66
THINK
Preview The PPAI Expo 2016
When The Industry Comes Together, Big Things
Happen
By Tina Berres Filipski