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HE INDUSTRIES THAT MAKE up the nation’s trades
sector are some of the most important jobs in today’s
workforce. Working in manufacturing, construction,
plumbing and more, trade workers are responsible for
many of the comforts of modern living.
A tradesman (or woman) often faces long hours, hard labor and
hazardous conditions, so promotional programs often revolve around
messages of safety, engagement or recognition for a job well done. Of
course, it’s not just the reason behind a promotion that leaves a lasting
impression. What the gift can do for the recipient is equally memo-
rable. Nicole Ribaudo, marketing coordinator for Parsippany, New
Jersey, supplier Media Tree, Inc. (UPIC: tni), says many end users
gravitate toward digital rewards for safety and recognition gifts.
“It’s critical for a construction company to maintain proper safety
standards, so our rewards have been used for on-the-spot incentives
when employees uphold these principles,” says Ribaudo. “Our rewards
are small and lightweight, and easy for managers to keep at their desk
so they can quickly gift the star employee when needed.”
BP®, a leader in the petroleum industry, was looking to raise safety
awareness among its drivers, calling on them to implement and main-
tain safe driving practices as a way of demonstrating BP’s standard of
excellence.
“BP decided to reward all employees who met these goals with
Movie Ticket Reward Cards, good for two free tickets to any movie of
their choice,” says Ribaudo. “Each card was branded with the compa-
ny's logo and sported additional safety messaging on the front of the
card. The giveaway simplified rewarding without additional packaging
costs, and it paired well with all the drivers.”
Jen Alexander is associate editor for
PPB.
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PPB
• DECEMBER 2015
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MARKET TO MARKET
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FROM THE GROUND UP
TRADE-SECTOR PROMOTIONAL ITEMS REINFORCE MESSAGING FROM EVERY ANGLE
By Jen Alexander