PPB November 2015

NOVEMBER 2015 •

PPB

• 35

Multi-Screen

Society

EDITOR’S PICKS

Brighten the day of a department’s

hardest workers with a neon set of

desk accessories from the

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line. Choose from orange,

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What message do they want to send?

Million says her Orland client sends multiple messages to several

community groups throughout the year, and those messages are best

delivered through different types of targeted products. “For senior pro-

grams, they provide a lot of safety messages, such as kitchen safety,”

says Million. Messages that encourage residents to never leave a stove

unattended, for example, are delivered via useful items such as measur-

ing spoon sets.

Fire safety education for children will include messages like “stop,

drop and roll” and “sharpen your fire safety skills,” and elementary stu-

dents receive items such as coloring books, flying disks and pencil

sharpeners when Orland’s fire district representative delivers educa-

tional presentations, says Million.

What do they look for in promotional products?

Million says items should help deliver the message, which is the

organization’s primary objective. “Smaller items that are different, that

tie the message into the theme” are ideal, she says.

What are the caveats?

Budgets are a big deal for smaller agencies. Million says pricing

unique, memorable items with a limited budget can be a challenge,

but the challenge can be met with a tiered-price selection of items.

“Provide more creative items on a tier; have one expensive item, and

then move down [the price range],” she says. “But spend money on

usable items.”

Jen Alexander is an associate editor for

PPB.

Government and

agency leaders do bet-

ter business on the

green with a

terry

velour golf towel

this one. With a tri-fold

grommet and hook, the

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message in sharp

vibrancy.

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