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Trend Talk
H
ANES BRANDED PRINTWEAR MARKETING Manager
John Spivey says today’s savvy customers expect more from their
apparel. In keeping with those higher expectations, Spivey says
he expects to see a focus on the following trends in 2016:
Premium
Customers expect more, and they
are willing to pay a premium for a
quality, durable shirt with key
style and performance features.
Active Lifestyle
In line with the athleisure trend,
consumers want t-shirts that take
them across the activities of their
day. And, t-shirts have the
unique ability to work just as well
with gym shorts as paired with a
high-end blazer or sweater.
Lightweight Fabrics
The Hanes® nano t-shirt, for example,
combines contemporary style that fits
more people, and lightweight ring-spun
fabrics for the customer looking for more
fitted, quality, fashion-inspired apparel.
INNOVATE
14 •
PPB
• NOVEMBER 2015
EYE ON APPAREL
Fabric Performance
Customers continue to see the advantages
of the wicking power of polyester. Also,
topical treatment technology will provide
innovation in the market. Hanes, for
example, is now able to rival the wicking
performance of polyester with a super-
soft, ring-spun blend.