98 •
PPB
• OCTOBER 2015
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The SAGE Show 2015 drew nearly 1,000 industry professionals
to Irving, Texas.
SAGE Show Brings The
Promotional Products Industry
To Irving, Texas
Nearly 1,000 industry members attended the
SAGE Show
2015
, held August 12-13 at the Irving Convention Center in
Irving, Texas. This was the show’s first year in Irving after two
years in Fort Worth. The SAGE Show featured an extensive
promotional products trade show and the same high-quality
education industry practitioners find at The PPAI Expo and
Expo East. The education program, produced by PPAI and
SAGE, ran during the show’s first day, while its second day
began with a presentation from keynote speaker Steve Deitz,
president and creative director of experiential design studio
900 lbs. of Creative. After Deitz’s session, the show floor
opened to distributors and their clients.
Speaker
Steve Deitz
, president and creative director of experien-
tial design studio 900 lbs. of Creative, delivered a keynote pres-
entation, “Experiential Marketing: The Tech-Fueled Future,” that
explored the latest tech trends and how to apply this knowledge
to build brand engagement and craft memorable messages.
Networking opportunities at the SAGE Show allowed industry
attendees to build new connections and meet with peers.