PPB September 2015

What is an incentive program?

Incentive programs are systematic

internal or external campaigns that

require specific actions on the part of a

specified audience that produce meas-

urable outcomes achieved through inte-

grated motivational strategies.

Say what?

The official definition above, pro-

vided by the Incentive Marketing

Association, sounds more complex

than it is. Incentive programs are

designed according to proven motiva-

tional strategies to reward specific

groups for achieving documented,

measurable goals.

Some examples of incentive

programs are:

• Sales incentives or contests (Achieve

your sales objective and win!)

SALES

GROW

SEPTEMBER 2015 •

PPB

• 55

NCENTIVE PROGRAMS ARE

one of very few tac-

tics within a business improvement strategy that pro-

vide a direct correlation between costs and outcomes.

AN INCENTIVE PROGRAM PRIMER

HOW TO EXPAND YOUR SERVICES AND OFFER MORE VALUE TO CLIENTS

BY BARB HENDRICKSON