63 / 100
Protect Your Brand
Reputation
PRODUCT RESPONSIBILITY
JULY 2015 •
PPB
• 61
Deserving Causes
PROMOTIONS
65
N THE
SALES BAT-
TLEFIELD,
distributors’ No. 1 ally is sup-
pliers. Bridgeport,
Connecticut-based supplier
Prime Resources Corp. (UPIC:
PRIME) is arming customers
with sales tools, tips and case
studies in its first-ever maga-
log—a magazine-style cata-
log (pictured below) that
places products in real-life
scenarios for easier selling.
“It gave us the opportu-
nity to include elements such
as infographics, success sto-
ries and short articles, which
help distributors sell our
products and educate
end buyers on how to use
them,” says Fiderer, director
of marketing at Prime.
The
New & Trending
2015 Magalog
, available by
request, features long-form
prose and lifestyle images,
and it joins previous Prime
initiatives such as a distributor
newsletter focusing on prod-
uct safety, an ongoing series
of case histories, and a previ-
ous interactive catalog using
augmented reality.
PPB
Why did you invest in
the magalog?
Fiderer
The magalog is a
good investment because it
will have a long shelf life and
has been well received inter-
nally and externally. The
product mix is a blend of new
and best-selling items with an
emphasis on tech accessories,
which I think is very appealing
to distributors and end buy-
ers. Our sales team can use
the magalog as a stand-alone
or, down the road, in unison
with our 2015 Gift Collection
catalog, which is due in early
August. We did a shorter run
of annual cata-
logs this year,
which has been
completely
exhausted, with
the expectation
that the magalog
would fill the
void and carry us
through the end
of the year.
PPB
How do
you recommend
distributors use
the magalog?
Fiderer
Distributors can
customize the covers of both
the print and digital versions
with their logos and contact
information. The digital ver-
sion is unbranded, which
means that there is nothing
to identify Prime Line® as the
supplier.
PPB
Are there plans for
even more editorial-style
content in the future?
Fiderer
Even if it’s just info-
graphics, I see including
some kind of editorial con-
tent as a permanent thing in
our catalogs. That said, it’s
always a challenge finding
space for editorial when you
have a line as large as ours
and an annual catalog that
could be 300 pages or more.
If the magalog performs as
we expect it to, I could defi-
nitely see doing more. In
regard to social media, our
aim is to continue to churn
our quality editorial content
to feed the various channels
in which we participate.
O
Five Minutes With
David Fiderer
Director Of Marketing At Prime Resources Corp.
Look Forward,
Not Back
PRODUCTIVITY
69
73
David Fiderer
BE A WINNER!
PAGE 96