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HE PURPOSE OF THIS SERIES of articles
has been to challenge you to become a problem
solver. It’s the No. 1 way to create more value
for your company and avoid being continuously
shopped and discounted by end buyers.
If you are ready for one more idea to jumpstart
your business, here it is. Every customer and prospect
has one problem in common. Without exception, every
organization, company or association—whether it is
business-to-business, business-to-consumer, nonprofit,
government or community service—has a story to tell.
When you can help them tell their story, you solve
their problem.
HELP YOUR CLIENTS TELL THEIR STORIES
TO SOLVE THEIR PROBLEMS
Final In A Five-Part Series
BY PAUL KIEWIET, MAS+, CIP, CPC
F
IVE
B
USINESS
D
EVELOPMENT
I
DEAS
F
OR
P
ROMOTIONAL
C
ONSULTANTS
Promote Yourself To
Problem Solver
T
JUNE 2015 •
PPB
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