PPB June 2015

INNOVATE

10 •

PPB

• JUNE 2015

INNOVATE

PROFILE

HITTING HER STRIDE

JANIE GOLDBERG’S SECOND ACT IS TURNING OUT TO BE

QUITE THE ADVENTURE

BY TAMA UNDERWOOD

AVE YOU JOINED THE CHORUS calling for younger recruits to the promotions industry?

You may change your tune after meeting Janie Goldberg, president and CEO of Indianapolis,

Indiana-based distributor OmniSource Marketing Group (UPIC: OMNI007).

The 70-year-old entrepreneur started a distributorship at age 50 and in the years since has built a $13 mil-

lion shop with clients firmly positioned on the Fortune 500 and Fortune 100 lists. (And she’s adding new busi-

ness all the time.)

She logged client visits to 42 cities last year, is making strides on a robust five-year plan and names technol-

ogy as one of her firm’s biggest competitive advantages. Couple this with her 50-plus years of experience in

business, and she makes a formidable opponent for even the best and brightest Millennials.

“I’m healthy and I have a lot of energy for it,” Goldberg says of her work. “When

you’re passionate about what you’re doing, and you love it and you’re traveling for

opportunities, your adrenaline flows and you’re able to make it happen.”

In March, Goldberg was honored by the Women’s Business Enterprise National

Council (WBENC) as a 2015 WBE Star for her mentoring and volunteer work.

She’s active in the local, regional and national arms of WBENC, serves on The

WBENC Forum (an advisory group to the president of WBENC), volunteers as

chair of the Central Indiana WBE Forum and was recognized as Indiana Volunteer

of the Year in 2014 for her efforts to aid other WBE members in Central Indiana.

A media release from OmniSource Marketing says the distributor is one of the

10 largest women’s business enterprises (WBE) in the promotional products indus-

try, the largest Indiana-based promotional marketing agency and one of the top 25

privately-held promotional products distributors in the country.

Becoming certified seemed like a cool thing to do, recalls Goldberg. She registered

first in 1996 with the state of Indiana and then with the national council in 2011.

But lately, her corporate clients have been actively seeking to purchase promo-

tional products from distributorships that can prove they are owned and managed by

President and CEO Janie Goldberg founded OmniSource Marketing Group 20 years

ago and has since built the company into a $13 million distributorship with clients on

the Fortune 500 and Fortune 100 lists.