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annual meeting of delegates from 520 of its cities and towns.
The group spent more than $30,000 on attendee gifts that
were manufactured in Georgia—even the packaging was local.
The distributor spent six months sourcing the items and finding
ways to tie them in with industries in the state. The selections
included aprons paired with regional cookbooks and coasters.
Printed Solo-brand cups were also used because of their tie-in
with the state.
Building business.
To entice investors to build in downtown
Dallas, Texas, the city’s government gave branded chargers
and flash drives to brokers, owners and representatives of high-
value buildings in the area. The chargers symbolized recharg-
ing the downtown area, and the flash drives contained data the
city wished to share with recipients. The distributor used the
city’s existing skyline logo but recast it in sleek black and white,
and had a designer update it with a new bridge erected after
the original design’s production.
Highlighting a niche.
To tell outsiders about its status as a go-
to location for the film industry, the state of Georgia drop
shipped products selected to complement three PG-13 films
produced in the state:
Trouble with the Curve
,
Forrest Gump
and
Hunger Games
. Movie snacks such as popcorn and
Skittles, Georgia peach and cheddar cookies, and trail mix
were chosen along with sweatbands and wristbands, backpacks
and waterproof ID holders, and fire starters and grilling planks.
Celebrating the past.
Philadelphia drew tourists by promoting
founding father Ben Franklin, who ran away to the city at age
17 and eventually became publisher of two newspapers and
helped establish the University of Pennsylvania. The campaign
used kits imprinted with city-wide events and packed in pizza-
style boxes, which were mailed to members of the media.
MAY 2015 •
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The state of Georgia trumpeted its film industry with
movie-themed promotions.
Investors were wooed by this gift pack from representa-
tives of Dallas’ downtown district.
A nonprofit for local municipal governments honored its
state with made-in-Georgia gifts.
ALL OF THESE CAMPAIGNS
won PPAI Pyramid
Awards for the distributors involved. By using the same
tactics in campaigns for your local or state government
clients, you too can help educate out-of-towners on
what makes your region special.
FRESH IDEA
Welcome tourists to your fair city with a selfie stick
printed with the community’s logo, slogan and year. Add
a hashtag to encourage social media shares.
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