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62 •
PPB
• APRIL 2015
THINK
FAST FORWARD
Struggling to keep up with all
the social media marketing on your
to-do list?
To simplify Facebook ads for
small-business owners, Vistaprint
has introduced an online tool called
Social Postcards. The service lets
businesses turn their print materials
into ads, choose the target audi-
ence, publish and view campaign
results from one dashboard.
Vistaprint and its digital services
business, Webs, worked with
Facebook to create the service for
its customers.
The tool promises to help small
businesses to streamline and boost
their print and online marketing
efforts, while making it easy for
businesses with limited resources to
produce professional-quality ads.
“We are empowering small
businesses to combine traditional
marketing methods with progres-
A QUICKER ROUTE TO FACEBOOK ADVERTISING
APPLE MAY BE
the most profitable
brand in history, but toymaker
LEGO
®
is the most powerful.
Valuation firm Brand Finance found
Lego to be No. 1 in familiarity, loyal-
ty, promotion, staff satisfaction and
corporate reputation among con-
sumers. This is quite an accomplish-
ment considering Lego’s products
have stayed largely the same since
its founding in 1932.
LEGOS
Are
Amazing
Don’t Recycle It—Eat It
Yum brands’ fried chicken purveyor KFC is experiment-
ing with edible packaging in a promotion timed to coin-
cide with its introduction of Seattle’s Best Coffee to its
menu. The coffee will be served in cups made of wafers
coated in sugar paper and lined with heat-resistant white
chocolate. Heat from the coffee will slowly melt the
chocolate and soften the wafer, resulting in a biscotti-
style treat.
Drum Something Up
Here’s a twist on product integration. To coincide with the
release of its new record, all-female rock band Sleater-
Kinney is selling limited-edition drumsticks signed by the
band’s drummer, Janet Weiss. The drumsticks come with a
free download of a drumless version of one of the songs
on the album, so fans can play along at home.