

QUESTION
Paul Gellman
Vice President
Markon Pen & Pencil, Inc.
UPIC: TEEGEE
Although the supplier should have
given the distributor more advance
warning about missing the deadline
date, the communication works both
ways. The distributor should have con-
tacted the supplier a few days before the
deadline shipping date and sought con-
firmation. In this case, a plan B could
have been enacted that might have satis-
fied the distributor and his client.
Michael Crooks
VP, U.S. Operations
Weepuls
UPIC: WEEPULS
You lost the sale and it didn’t go
unnoticed by the supplier—they lost a
sale also. When you consider how many
things must go right in the entire chain
of events that turns an order into deliv-
ered, decorated products, it’s a miracle
that anything ever gets done. The order
has to be entered correctly. Raw materi-
als have to be in stock. Machines have to
operate correctly. The right label has to
go on the right box. Shippers’ equipment
has to work properly.
Yet, hundreds of thousands of times
a day, a million little things go right and
we enjoy a million little miracles.
If you’ve worked with this supplier a
lot and it’s never happened before, then
Q
A Distributor Asks:
My supplier promised an in-hands date and then called at the last
minute to say they weren’t going to make it. This meant my
client didn’t have the products they ordered for their event and I
lost the sale. I’ve worked with this supplier a lot and this has
never happened before. What should I have done?
FASHIONABLY LATE
APRIL 2015 •
PPB
• 17
INNOVATE