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HE BEST WAY TO BECOME indispensible
(and unshoppable) with your clients is to become a
problem solver
. When you save or make money for
your clients, they view you as a necessity and not a budget
item to be cut. This series presents five problems you can
solve for clients that will position you as an expert and boost
your business.
Last month, we examined the high cost of declining
morale and disengaged employees, and suggested steps to
take to specialize in employee engagement. This installment
examines another problem your clients may be facing and
how you can transition from “eh” to expert by becoming a
wellness program specialist.
F
IVE
B
USINESS
D
EVELOPMENT
I
DEAS
F
OR
P
ROMOTIONAL
C
ONSULTANTS
HELP!
Insurance Costs are
Killing My Business!
T
68 •
PPB
• MARCH 2015
GROW
Second in a five-part series
BY PAUL KIEWIET, MAS+, CIP, CPC