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• DECEMBER 2014
THINK
FAST FORWARD
Abercrombie &Fitch Retreats From Logos
After declining sales, retailer Abercrombie &
Fitch announced it will no longer emblazon every
garment it sells with its logo. For years, items from
the apparel chain were coveted by younger con-
sumers and served as markers of the “in” crowd.
Logos won’t disappear from the brand’s line
entirely, however; their relative size will shrink.
“There’s a distinction between getting rid of the
logo across the chest and the more subtle logos
that will still be there. We still expect some form
of logos on men’s clothes, and on women’s, even
less,” Jonathan Ramsden, chief operating officer
for Abercrombie & Fitch, told
The Columbus
Dispatch
in October. “But nothing that big, that
stretching across the chest. That goes to changes
in consumer behavior.”
The company is reportedly only reducing the
size and usage of logos in its U.S. stores.
The time to raise funds is now.
Monetary donations to charity rose in 2013 for the first time since the recession. Nine out
of 10 Americans have made charitable contributions—including cash, goods or time—within the past two to three years.
Source: Harris Poll
Individuals make the majority of contributions.
Individual giving to nonprofits amounted to $228.93 billion in 2012, an
increase of 3.9 percent in current dollars (1.9 percent, adjusted for inflation) from 2011.
Source: Giving USA
People are giving a lot.
The average annual household contribution is $2,974.
Source: The Center on Philanthropy at Indiana University
The wealthy give, too.
Sixty-four percent of millionaires are concerned about economic inequality in America, and most
prefer to financially support charitable causes over political parties or candidates.
Source: PNC Financial Services Group, Inc.
What causes are they supporting?
The greatest percentage of high net worth households gave to educational (80 per-
cent) and basic needs (79 percent) organizations last year, followed by 69 percent to the arts, 65 percent to health-related
organizations, and 65 percent to religious organizations.
Source: 2012 Bank of America Study of High Net Worth Philanthropy
Charity is good for business.
Companies that increased giving since 2010 improved business performance; and, companies
that increased giving by more than 10 percent since 2010 also increased median revenues by 11 percent from 2010 to 2013.
Source: The Conference Board
SIX THINGS TO KNOW ABOUT CHARITY
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