5 / 116
4
Perspectives
Making The Case For
Advertising That Lives On
8
Feedback
11
INNOVATE
12
Question
Should You Reward Referrals?
14
Eye On Apparel
Feel-Good Fleece
20
Decorating
Increase Quality To Improve Profits
39
GROW
40
Editor’s Picks
Housewares And Branded
Home Gift Ideas
48
Market To Market
Securing New Clients In
Law Enforcement And Security
54
Management
Questions When Hiring A
QuickBooks Bookkeeper
58
Sales
How To Hit A Sales Presentation
Home Run
63
THINK
64
Marketing
Sending Emails To Canada? Read This.
66
Fast Forward
Brand Ambassadors Must Know
These FTC Rules
72
Profile
Lanco President Scott Slade
85
CONNECT
86
Inside PPAI
92
Datebook
96
Close Up
Patrick Viancourt,
CEO Of Hospitality Mints
98
Factory Floor
Hanna’s Candle Company
100
Snapshots
104
New Members
108
People News
112
The Creative Calendar
contents
Promotional Products Business
The Official Business Monthly of Promotional Products Association International
JUNE 2017
24
Companies That
Rank As Top
Employers Share A
Common Denominator:
They Care
76
TIPPING
THE SCALES
How Promotional
Products Compete
In A New Era
Of Advertising
|
JUNE 2017
|
3