16 / 134
children’s apparel
by
Julie Richie
M
any children have one
special go‑to piece of
clothing that they wear constantly,
even waiting by the dryer for it to
be ready to wear again. If you’re
lucky, that t‑shirt or sweatshirt has
your client’s branded message on it.
Over several months or even years,
the cost per impression of that
message can decline dramatically
to virtually nothing.
So how can you possibly predict
what could be a child’s favorite
thing to wear? First, says, Erica
Norton, marketing manager for
Mom, Where’s
My Favorite Shirt?
Winning characteristics
of the best promotional
apparel for kids
14
|
DECEMBER 2016
|
INNOVATE