PPB May 2016

Bulova, a pioneering time-

keeping company founded in

New York in 1875 by Czech

immigrant Joseph Bulova, knows

that emotional connection to

recognition rewards is key to a

meaningful experience. As the

company ticks through its

second century in business, its

corporate programs focus on

helping companies reward and

incentivize employees with a

Bulova watch that the recipient

treasures forever.

Corporate sales has long

been part of Bulova’s overall

global strategy. “We are one of

the oldest and most respected

corporate sales divisions in the

incentive and recognition indus-

try for a major brand and we’re

IF YOU’VE EVER RECEIVED a special wristwatch as a gift or been given a

watch that belonged to a beloved relative, you know the powerful emotional

attachment that often results. Beautiful watches received for important accom-

plishments become honored heirlooms as they are passed down from generation

to generation.

BULOVA’S UNIQUE, RETAIL-INSPIRED SHOPPING PROGRAM ENGAGES

CORPORATE CUSTOMERS

By Julie Richie

EXPERIENCE IS

EVERYTHING

12 •

PPB

• MAY 2016

INNOVATE

PRO

FILE

Bulova watch recipients

enjoy “shopping” for their own

watches and the convenience of having them sized on-site.

Bulova produced the

first-ever television

commercial

in 1941, a

screen image of a clock

and a map of the U.S.

with a voiceover saying,

“America runs on

Bulova time.”