5 / 108
4
Perspectives
Are You Ready For Smart
Everything
?
8
Feedback
INNOVATE
10
Profile
Janie Gaunce, Grapevine Designs
12
Eye On Apparel
Kids’ apparel
17
Question
21
Management
What is your company worth?
GROW
36
Market To Market
Pets
42
Marketing
What I learned about branding from Fleetwood Mac
44
Editor’s Picks
Drinkware
THINK
60
Fast Forward
That’s What We’ve Been Saying • Five Minutes With
Stacy DeBroff • LEGOS Are Amazing • Don’t Recycle It—
Eat It • Drum Something Up • Lie Detector • Bizwords •
A Quicker Route To Facebook Advertising
60
Personal Development
10 life lessons from leading women
69
Product Safety
A proposed CPSC rule expands the phthalate ban in
kid’s toys and care items
72
Promotions
Behind the scenes, promos work to reel in movie fans
CONNECT
84
Inside PPAI
90
Close Up
Kevin Dougherty
92
Factory Floor
Toddy Gear
94
Snapshots
96
People News
98
Datebook
100
New PPAI Members
104
Pop Quiz
APRIL 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Artwork by ra2studio
CONTENTS
/ April 2015
The Official Business Monthly Of Promotional Products Association International
CORRECTION:
In the March issue of
PPB
, two companies
were incorrectly listed in the PPAI Image Awards on page
35. Newton Manufacturing Co. should have been listed
under Self Promotion Campaign – Distributor, and
Promobilia should have been listed under Self Promotion
Campaign – Supplier.
PPB
regrets the error.
74
THINK
Kings Of The Road
Eight exceptional reps who’ve struck gold in the
people business
By Tina Berres Filipski
52
GROW
Be The Go-To Source
How to differentiate yourself as a loyalty program
expert
Third in a five-part series
By Paul Kiewiet, MAS+,
CIP, CPC
24
INNOVATE
Seeing Green
Inside six of the industry’s most environmentally
focused companies
By Pamela Fields Webb
BE A WINNER!
PAGE 104