5 / 112
68
GROW
Help!
Insurance costs are killing my business!
Second in
a five-part series.
By Paul Kiewiet, MAS+, CIP, CPC
4
Perspectives
The PPAI Expo: More Than A Show
8
Feedback
INNOVATE
10
Profile
Mike Fey, MAS, Fey Promotional Products Group
12
Eye On Apparel
Headwear
19
Question:
Handling An Unfaithful Client
GROW
46
Market To Market
Financial
52
Sales
Prospecting Isn’t An Event, It’s A Campaign
55
Sales
When A Supplier Misses Your In-Hands Date, These
Steps Can Save The Sale
60
Editor’s Picks
Express Ship
THINK
74
Fast Forward
The Mighty Pen • Five Minutes With
David Usner • Bizwords • You May
Not
Party Like It’s
1989 • Rise And Shine At Work • Work-approved
Facebook • Poor Little Lamb • Wearable Ice Breaker
79
Product Safety
More Changes In Store For Lithium-Ion Power Pack
Regulations
83
Marketing
The Five New Rules To Build A Trusted Brand In 2015
86
Promotions
PPAI Image Award Winners Debunk Three Common
Excuses For Not Investing In Self Promotion
CONNECT
88
Inside PPAI
92
Close Up
Amanda Corey, MAS
94
Day In The Life
Danny Friedman
96
Snapshots
100
People News
102
Datebook
104
New PPAI Members
108
Pop Quiz
MARCH 2015 •
PPB
• 3
CONTENTS
34
INNOVATE
Going For Gold
The search for excellence ends here.
By Tina Berres Filipski
ON THE COVER:
Photo illustration by Ideas_supermarket
CONTENTS
/ March 2015
The Official Business Monthly Of Promotional Products Association International
22
INNOVATE
Expo Extraordinaire
Experience again the industry’s premier event.
By
PPB
Staff
BE A WINNER!
PAGE 108