7 / 108
66
THINK
Meet The Millennials
How to engage and market to this powerful
generation.
By Michelle M. Smith, CPIM, CRP
4
Perspectives
Road Work
8
Feedback
INNOVATE
12
Profile
Dilip Bhavnani, COO of Sunscope
14
Eye On Apparel
Business wear
21
Question
25
Small Business
Seven business resolutions for a healthy new year
GROW
28
Market To Market
Retail
35
Sales
Fresh ideas for sales promotion programs
38
Management
It’s easy to make the wrong hire. Follow these 10 steps
to get it right.
40
Editor’s Picks
Writing instruments
THINK
54
Fast Forward
A Healthy Start • Five Minutes With Dan Bernstein,
M.Ed. • Abercrombie & Fitch Retreats From Logos • Six
Things To Know About Charity • Green Marketing Turns
One Campaign Into Two • Dreaming Of A Robust
Holiday • Making A List, Checking It Twice
59
Product Safety
Lithium-ion power packs require careful transport.
63
Promotions
Help your clients celebrate milestones, anniversaries
and other victories.
CONNECT
72
Inside PPAI
78
Close Up
Richard Stromberg, CAS
81
Factory Floor
HumphreyLine
84
Snapshots
89
People News
92
Datebook
95
New PPAI Members
104
Pop Quiz
DECEMBER 2014 •
PPB
• 3
CONTENTS
46
GROW
The Power Of Partners
Four distributors with all the right moves.
By Tina Berres Filipski
ON THE COVER:
Photo by victorsaboya
CONTENTS
/ December 2014
The Official Business Monthly Of Promotional Products Association International
Win a $50 American
Express gift card!
See page 104.
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