SPONSORED CONTENT Beyond Promo: Saying Yes to More of the Customer’s Business Promotional products rarely live alone. AN EVENT MAY INCLUDE APPAREL or giveaways alongside signs, banners and badges. A product launch can pair promotional merchandise with labels, packaging and marketing materials. Everyday business needs may include everything from business cards and brochures to folders and stationery. For distributors, that creates an opportunity to capture more of the work already happening around the sale – including print customers may currently be buying elsewhere. The challenge is doing it without investing in printing equipment, adding production capacity or becoming an expert in every print category. That’s where Navitor’s idea of The Connected Printer comes in. More Opportunity Without More Complexity A PPAI member for 46 years, Navitor gives resellers access to more than 8,000 customizable print products across business stationery, marketing materials, labels, folders, checks and forms, stamps, signs and banners. The Connected Printer brings together products, production capabilities, technology and expertise so distributors can expand what they offer without creating that infrastructure themselves. “Distributors already have the customer relationship,” says Beth Marston, vice president of sales at Navitor. “Our role is to help them say yes to more of the project without adding unnecessary complexity to their business.” Look Beyond the Item Some of the best print opportunities may already be hiding inside existing customer conversations. Events can require signage, table displays, badges and presentation materials. Packaging can add labels, inserts and other branded components. Business cards, postcards, brochures, folders and stationery can create recurring sales long after a single campaign ends. “The opportunity isn’t simply to sell another product,” Marston says. “It’s to look at the customer’s objective and ask, ‘What else does this project need?’” Navitor also helps lower the learning curve with product education, catalogs, samples, ready-to-use sales tools, industry research and seasonal marketing content designed to help distributors identify opportunities and start customer conversations. Technology Backed by People Navitor continues to invest in technology that makes ordering and reordering easier, from client-branded online storefronts to ecommerce integrations and automated workflows. These tools can help maintain brand standards, support multiple locations and reduce manual work on repeat programs. But not every project fits neatly into an online path. Product specialists, customer service teams and print experts can help distributors navigate unfamiliar categories, unusual specifications and more complex jobs. “Technology should make the relationship stronger, not replace it,” Marston says. “When the routine work is easier, distributors can spend more time advising customers, finding opportunities and growing accounts.” Connecting More at PPAI Expo That idea will be visible at The PPAI Expo 2027, where Navitor will exhibit in booths 3124–3125 alongside ADG, FolderWorks, Label Works, Epoly and NSP (Navitor Specialty Products). Together, the brands will give distributors access to a broader mix of capabilities in one concentrated area – connecting more products, expertise and possibilities around the customer. Learn more: Visit Navitor.com. Beth Marston • NOVEMBER 2026 • 13
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