Fully Charged HOW DO YOU MAKE an insurance discussion electric? BAMKO (PPAI 242148, Platinum) gave Hyundai Capital’s business development reps a conversation starter with a little more voltage. To introduce new Hyundai and Genesis protection plans, BAMKO created 1,000 miniature replicas of Hyundai-branded EV charging stations in Korea. The freestanding, pass-through charging units gave dealership finance and general managers a sneak peek at charging technology headed stateside – while giving reps a natural opening to talk protection plans. Timed to arrive just after the programs launched, the mini chargers were distributed to dealerships nationwide. The $40,000 campaign sparked a measurable increase in inquiries about the financing programs and a boost in brand perception. 64 • OCTOBER 2026 •
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