STORIES TO KEEP AND USE 10.26 Must Read BETTER MERCH IS BETTER MARKETING PPAI Research’s latest study seeks what end buyers and agencies are most looking for in suppliers, distributors and the branded merchandise they provide. page 44 A NATURAL FIT p. 22 THE STATE OF RESPONSIBILITY 2026 p. 26 AN EVEN BRIGHTER FUTURE p. 40 • OCTOBER 2026 • 21
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