SPONSORED CONTENT Leading The Evolution Of Drinkware DRINKWARE HAS COME A LONG way since early humans first drank out of shells, gourds, clay pottery and then mouth-blown glass. By the 18th century, the Industrial Revolution had ushered in machine-made drinkware, speeding up production and bringing down prices. When cup holders were first molded into vehicle dashboards starting with 1984 minivans, it was a major turning point not only for consumer behavior but for the drinkware industry too. A year later ETS Express opened its doors, bringing trusted retail brands and its own proprietary drinkware to the promo industry. The company’s goal then and now is to give distributors ready access to the brands consumers already know and love, while continuing to introduce fresh, trend-forward proprietary solutions developed by its team of in-house designers. As a result, the Oxnard, California-based supplier is continually evolving its product portfolio to meet changing consumer lifestyles and market demands. Today, while other drinkware suppliers have expanded into bags, awards and other categories, ETS Express continues to differentiate itself by offering distributors one of the industry’s broadest selections of premium drinkware. An ETS web search turns up the latest designs in water bottles, mugs, growlers, tumblers, shakers and brew ware, with a variety of lid options and more than a dozen brands, including Owala, HydroJug and Stanley, available in stainless steel, aluminum, plastic, ceramic and glass. Growth of the Food Container Category Food containers continue to be a growing category within the promotional products industry, complementing the increasing demand for reusable everyday products. ETS Express has expanded its assortment with a curated selection of ceramic, glass and insulated stainless steel food containers that align with evolving consumer lifestyles. While drinkware remains the company’s core focus, the addition of food containers provides distributors with more options for meal prep, work lunches, travel, fitness and everyday use. Retail Brands Chosen With Purpose “Each of our retail brands was intentionally selected because it serves a unique consumer audience and market segment,” says Fernanda Larriva, marketing director at ETS. “Every retail brand in our portfolio fills a distinct role rather than competing with one another. This intentional assortment allows distributors to offer the right product for virtually any customer, campaign or budget.” Designed and Developed In-House The product development team at ETS closely follows consumer trends, lifestyle trends and customer feedback to create products that resonate in the promotional marketplace. Larriva says, “In-house development gives us the flexibility to respond quickly to market trends and bring new ideas to market faster. We focus on combining style, functionality, and decoration opportunities to maximize value for distributors and end users.” What Sets ETS Express Apart “We are recognized for delivering the highest-quality screen printing in the promotional products industry, with unmatched precision and exceptionally tight registration that allow for crisp detail, vibrant colors, and consistent results,” says Larriva. “Our advanced decoration expertise enables complex, multi-color artwork to be reproduced with precision, helping customers achieve premium retail-quality branding.” In addition to screen printing, ETS continues to invest in innovative decoration technologies that expand creative possibilities and elevate product presentation. With its nationally recognized retail brands, exclusive proprietary product development, best-in-class decoration capabilities under one roof and nationwide distribution, ETS Express is a complete solution that helps distributors stand out in a competitive marketplace. 94 • SEPTEMBER 2026 •
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