• SEPTEMBER 2026 • 81 Merch On The Menu | Must Read For food trucks serving frozen treats, the Freeze ’N Go Portable Ice Pack helps customers transport their smoothie bowls or other chilled favorites to enjoy back at the office. This reusable ice pack is compact and leak-resistant. Ariel Premium Supply / PPAI 161650, Platinum / arielpremium.com Whether it’s offered as a giveaway or sold at the service window, a classic tote like the Vale keeps a food truck’s brand on display as the customer goes about their errands. It’s designed with a mesh bottle pocket and an inside back pocket for storage. Spector & Co. / PPAI 168328, Gold / spectorandco.com Sellers is a California-based freelance writer and former associate editor at PPAI. A meal may last just a few minutes, but a special book like Cookie Monster’s Foodie Truck can be enjoyed over and over. Containing bright photos and colorful artwork on durable pages, it makes a fun addition to kids’ meals. The Book Company / PPAI 218850, Standard-Base thebookco.com Cold weather calls for cozy merch that food truck patrons will actually want to wear. Embroidered with a food truck logo, this classic Pom-Pom Beanie turns every coffee run or farmer’s market stroll into a branding opportunity. Headwear USA / PPAI 176791, Gold / headwear-usa.com
RkJQdWJsaXNoZXIy NzU4OQ==