Products That Warm Up Winter Melissa Maroszek of iPROMOTEu shares must-have branded merch ideas for winter campaigns, including cozy blankets, perfect-for-layering quarter-zips and sleep masks. By Nicole Rollender Melissa Maroszek Manager of Vendor Management iPROMOTEu PPAI 218870, Platinum Wayland, Massachusetts THE WINTER HOLIDAYS and colder months create plenty of opportunities for branded merch that keeps recipients warm and your client’s brand top of mind every time they reach for it. “Winter-themed doesn’t have to mean snowflake or holiday-themed,” Maroszek says. “That alienates several months of the season and pigeonholes you into a certain theme.” Another consideration is the client’s climate and lifestyle. For example, someone in Southern California would prefer a really nice pullover for the cooler temps in the morning, while someone in Wisconsin would want a warm hoodie or an insulated jacket, she says. When choosing warm-for-winter products, Maroszek argues the overall experience matters just as much as the product itself. “You want something that feels luxurious and warms you from the inside,” she says. The Hazelnut Chunky Fur Blanket is Maroszek’s No. 1 recommendation for Main image courtesy of Terry Town Snowflakes: VasylYurlov / Shutterstock.com 14 • SEPTEMBER 2026 • Essentials | Use Case
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