80 • AUGUST 2026 • SPONSORED CONTENT Beyond the Digital Catalog ZOOMcatalog’s upcoming platform launch helps suppliers create content that distributors can discover, customize and share faster, turning catalogs into flexible sales tools built for how promo buyers shop today. PILES OF CATALOGS. Slow product searches. That was the reality for the industry before ZOOMcatalog launched in 2009. By moving catalogs online, the platform helped suppliers eliminate the cost and logistics of shipping catalogs while giving distributors an easier way to manage. But expectations changed again. “Distributors must bring ideas, expertise and solutions to the table, not simply source products,” says Bryony Zasman, co-founder. “Supplier content needs to be flexible, searchable and adaptable to support that more consultative approach.” ZOOMcatalog’s upcoming platform launch represents one of the biggest shifts in supplier content since catalogs went digital. “Suppliers can build dynamic content that’s relevant and measurable year-round,” Zasman says, “and distributors can find and personalize it for buyers.” Leveling up supplier content Distributors don’t use supplier content the way they did. Rather than sharing generic presentations or creating marketing materials from scratch, they want to adapt content for campaigns, customers and marketing initiatives. “Helping distributors make content their own has always been at ZOOMcatalog’s core,” Zasman says. “Now there are more ways to personalize it for specific buyers and opportunities. We’re helping extend the value of content through deeper customization, more interactive experiences and more accurate product data.” Maintaining up-to-date pricing is a pain point for suppliers. Now, ZOOMcatalog’s integration options connect supplier product information via API or PromoStandards into catalogs. “Connected content reduces gaps between supplier updates and what distributors share with buyers,” Zasman says. Helping supplier content get found Before using ZOOMcatalog, which is free and open to all distributors, it was challenging for suppliers to get more eyes on their content. “Creating great content is half the equation,” Zasman says. “Distributors need to find it.” “For many suppliers, ZOOMcatalog drives the majority of distributor engagement with their content,” she adds. “We generate 80% to 95% of those views.” The platform helps suppliers get more mileage from content. “Catalogs, flyers, lookbooks and marketing content stay discoverable year-round, helping maximize reach,” Zasman says. “Distributors are looking for inspiration, ideas and solutions for their clients.” The platform’s new AI-powered search helps distributors discover products, content and ideas based on buyer needs, campaigns or opportunities. That flexibility changes how distributors present ideas to clients. “Our new Collections feature makes it easy to organize products, catalogs and content in one place,” Zasman says. Giving suppliers performance insights Suppliers gain clearer visibility into what happens after content goes live. ZOOMcatalog’s analytics dashboard shows how distributors interact with catalogs and campaigns, showing where content drives results. “Understanding engagement helps suppliers create more content distributors use,” Zasman says. The launch creates a foundation for innovation across the platform. “We’re reimagining how supplier content is created, discovered, personalized and measured, so this is a major step forward for suppliers and distributors,” she adds. Take the next step ZOOMcatalog’s platform makes supplier content easier to find and customize year-round. Suppliers can reach out to learn more about the launch. Distributors can visit ZOOMcatalog.com to sign up for early access.
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