44 • JULY 2026 • PPAI Customized Non-Catalog Product GOLD SRG For many years, SRG has supplied McDonald’s with stock appreciation and service awards for franchisees and employees. Recently, however, the supplier was asked to design and produce a set of custom regional awards to acknowledge exemplary results in all facets of franchise operations, including customer satisfaction, personnel and marketing efforts. The award was to be a substantial display piece, freestanding, unique and three-dimensional in concept and execution. The criteria for the award also included two critical design elements: the iconic McDonald’s “Golden Arches” M logo and the equally classic Big Mac burger. Inspired by the three-legged stool of McDonald’s global business model (owner/operators, suppliers, employees), SRG opted for a fanciful rendition of the model crafted completely in glass. Three identical arches were waterjet-cut from sparkling starfire glass, each emulating the shape of one arch of the logo. Atop the arches, they placed a facsimile of the Big Mac, assembled from five layers of starfire glass. The finished product captured the project’s intent perfectly, and the customer was highly impressed. SILVER The Chest The client wanted eye-catching packaging for a tumbler, pen and journal that would fit within its budget. The solution was a custom-designed slider box crafted with a compartment for each item to elevate the unboxing experience. The box and items were first measured with precision calibration tools to ensure an exact fit. Using CAD software, The Chest created the template and produced test samples on a CAD table to guarantee quality and accuracy. Once finalized, the template was sent to the client for artwork placement. After signoff on the proof, the die was produced locally, and the artwork was printed in vibrant four-color process. The material was then cut on a clamshell press and assembled for direct shipment to each recipient. The finished product exceeded expectations, delivering both functionality and a memorable presentation – and it resulted in a reorder. Must Read | 2026 Pyramid Awards In Supplier Decorating
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