PPAI • JUNE 2026 • 85 Supplier Sales Support GOLD HPG Brands Objective: HPG Brands sought fresh ideas for its quarterly promotions and sales bag release, an ongoing sales program designed to keep the brand top-of-mind as the go-to source for distributor purchases. Strategy & Execution: The winning program was designed around seven key product categories, each featuring five to six carefully selected items ranging from proven favorites to exciting new and seasonal items. This mix ensured that distributors saw relevant, timely products alongside top performers that drive consistent sales. All the products were offered at special prices, allowing distributors to maximize their value while passing along savings to their customers. Printed brochures highlighted the featured products along with pricing for quick reference. These were coupled with a bag of physical samples, making it easy to present the products in customer meetings. Results: This fourth-quarter promotion drove sales of more than $477,000 with program costs of just over $2,800. SILVER BEL Promo Objective: With this quarterly promotion, BEL Promo wanted to accomplish four objectives: Showcase new and trending products, reinforce the brand, increase social media presence and make its top customers feel special. Even more important was that BEL Promo was seen as a creative, emotionally driven brand that doesn’t just sell products but crafts experiences. Strategy & Execution: The result was the Epic Box designed around the theme “This Is Your Year.” Crafted as a powerful kickoff to the new year, every element – from the products to the packaging – worked in harmony to reflect a sense of positivity and possibility. A total of 50 boxes were shipped in February to industry influencers, service providers and the company’s top 35 customers. Results: This kind of self-promo is new to the team at BEL, and they were thrilled with the results, saying the Epic Box generated strong engagement across social media. Results included multiple unboxing videos, more than 60 comments, 160 reactions, 25 reposts, six saves and more than 3,400 views. Overall, sales increased for almost all of the products in the box, but one item appeared to be a hands-down favorite: The Madison Mug, with its “This Is My Year” imprint, led to more than $90,000 in annual sales. Filipski is a freelance writer and former director of publications at PPAI. The Best Marketing Programs | Must Read
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