PPAI • JUNE 2026 • 77 Branding GOLD MadeToOrder Objective: Ahead of announcing its merger with RED Promotions, MadeToOrder’s one-person marketing team was given 48 hours to rebrand the company’s identity to modernize and align communications, merchandise and social media. Strategy & Execution: Stephanie Hinkle met the challenge and then some by producing logo concepts, final files, merger merch and communications in just two days. Next, she overhauled social media platforms and handled all logo design, visual identity, communications, copywriting and content creation. With no formal web building experience, she also built a new website and digital ecosystem in under four months. Results: The full-scale rebrand and digital transformation was completed on time and for under $8,000, less than one-tenth the cost of a typical six-figure, agency-led rebrand. SILVER HALO Objective: The 2025 HALO Brand Shows, held consecutively in three cities, sought to strengthen client relationships, showcase HALO’s merchandising and creative expertise and reinforce its position as a full-service brand partner. Strategy & Execution: The branding campaign used four coordinated touchpoints chosen for their impact and memorability. Custom show bags reinforced brand visibility, curated trend-forward giveaways were conversation starters and take-home gifts, staff uniforms lent a polished appearance, and illuminated signage doubled as social-worthy photo backdrops, boosting the number of online impressions. Results: The campaign was responsible for a 20% year-over-year increase in attendance and 4,449 qualified leads captured across all shows. Overall, social engagement on event content increased by approximately 61% year-over-year across key indicators, and post-show surveys cited the branded elements (bags, gifts, signage and uniforms) as key contributors to the overall show experience. The Best Marketing Programs | Must Read
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