Benchmarking PPAI 100 Suppliers KPIs for the industry’s leading companies. Average Median 2025 Revenue $139.30M $25.13M Revenue Change since 2022 20.61% 6.67% Distributor Clients 5,792 3,569 Total Order Count 96,658 33,786 Integrated Order Percentage 33.21% 25.00% Gross Profit 40.96% 39.50% Sample Costs 2.24% 1.00% Factory Employee Turnover 12.96% 9.00% Office Employee Turnover 9.84% 7.20% On-Time Shipping 96.61% 98.50% PPAI • JUNE 2026 • 45 firms moving through the factory than Vantage’s own orders because of contract decoration, which is a core part of the business model. Integrating systems allow customers to send one purchase order that covers both the goods from another supplier and decoration from Vantage. “While some folks might consider them our competitors,” Watson says, “we look at them as partners more than anything else.” Although the integrations come with benefits, they also pose challenges. After all, Vantage is currently supporting two distinct types of customers: integrated and non-integrated. Each requires a different approach and support system. With new tech stacks and platforms entering the industry, it’s vital that Vantage continues to find ways to connect business with efficiency. “As we introduce new solutions, integrated customers benefit immediately, while nonintegrated customers may struggle to inherit the very best that Vantage has to offer,” Watson says. “The challenge is in helping distributors find levels of connectivity that will support and help grow their business.” To address this gap, the company is focused on creating scalable systems that support both integrated and nonintegrated partners without compromising performance. That same focus on scalability and efficiency carries into internal operations, where balancing growth with team capacity has become an equally important priority. “One of the potential risks we’re mindful of is sustaining year-over-year growth without placing added strain on our team,” Watson says. “As we continue to scale, it’s critical that we invest in AI to create efficiencies in the quote-to-ship process and allow our team time to have more meaningful relationships with customers to share ideas and help grow their business.” Elevating The Industry Neaman has been an active volunteer in the branded merch industry for more than 40 years, lending his time and talent to numerous PPAI committees and task forces, including the Leadership Advisory Committee, the Strategic Planning Committee and the Marketing and Research Committee. He has also served on the board of the Promotional Products Education Foundation, which funds college scholarships for industry professionals or their family members. To date, more than $4 million in scholarships have been assigned through the foundation. One of the reasons Neaman continues to give back to the industry is because he likes being close to the action. “You want to have a voice,” says Neaman, who is also known for his philanthropic endeavors, such as supporting Clean Ocean Action, a New Jersey-based nonprofit focused on reducing waste on beaches and preserving the ocean’s ecosystem. “It’s also a great way to learn. If you feel you have something to add and have the bandwidth to do it, you should.” Suppliers | Must Read
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