Arkhipenko Olga / Shutterstock.com 20 • JUNE 2026 • PPAI Essentials | In Style The headline for autumn apparel and accessories is texture, showing up in dimensional surfaces, tactile quality and heavyweight fabrics. By Nicole Rollender MORE DISCERNING CONSUMERS are shaping fashion for fall 2026. “People have worn retail-quality apparel their entire lives and know what ‘good’ feels like,” says Milissa Gibson, director of sales at Lane Seven Apparel. “When they receive branded apparel, they notice the difference immediately.” Texture and intention define fall’s aesthetic. Buyers are moving away from flat, standard fleece and toward fabrics with character you see and feel, Gibson says. They also want tactile fabrics like brushed fleece, sweater-knit, ribbed and matte technical textures. “These add visual interest and perceived value,” adds Nick Blannin, senior vice president of product at S&S Activewear. Of course, Gen Z continues to influence the market. “They prefer authentic, versatile pieces that feel personal rather than promotional,” says Lauren Brown, business development manager at In Your Face Apparel. Gibson notes a return to men’s and women’s styles. “The industry spent a decade leaning into unisex, but we’re seeing clear signals that buyers and end-wearers are ready for garments actually designed for their bodies,” she says. “Present women’s styles equally and enthusiastically.” Distributors are also moving away from broad assortments toward curated, purpose-built programs with fewer styles and clearer use cases. “They’re planning earlier and thinking about collections rather than single-item purchases,” says Catherine Tremblay, director of brands at S&S. Buyers want premium, retail-inspired items, trading volume for better fabric, fit and subtle branding. Adoption is strongest in corporate, tech, logistics, healthcare and hybrid-work organizations, says Blannin. “Employers are investing in recruiting, Texture Is Taking Over For Fall
RkJQdWJsaXNoZXIy NzU4OQ==