sourced, mission-driven, personalized item that set the tone for everything inside,” Wood says. This lightweight, water-repellent pack features a zippered roll-top, outer bottle pockets and ergonomic shoulder straps. With a padded, breathable back, integrated laptop compartment and multiple inner zipper pockets, this eco-friendly style is made for everyday use or travel. ImprintID / PPAI 576424, Silver / imprintid.com That intentionality in choosing purpose-driven products from aligned brands is why the campaign landed. “The creators were genuinely blown away by our commitment to detail, and their reaction became the content,” Wood says. “Our goal was to build brand awareness and educate our audience on what we really do and why it matters, and that messaging came through naturally. Their content felt like a true unboxing, surprise-and-delight moment, and the enthusiasm was so contagious that the audience felt it, too.” One of Wood’s overall favorite promo items with purpose for campaigns is the Bellroy Tech Organizer, a pack made from recycled woven fabric that stores power banks, cables and other tech items. “The tech kit is one of my favorite travel items,” she says. “I always bring it with me on the road for keeping charger cords, dongles, power bricks and more all in one place. It’s great quality, and it has a large surface for decoration, which makes it ideal for branded gifting.” The case zips open and lies flat for easy access, with large stretch-mesh pockets, a magnetic slip pocket and an elastic cable organizer keeping all tech accessories in place. It’s a higher-end product that’s great for employee recognition or year-end executive gifting. Wood also pays attention to the brand behind the products she chooses. “I love how Bellroy has integrated responsibility into every part of its company ethos, from internal practices to product manufacturing,” she says. PCNA / PPAI 113079, Platinum / pcna.com Wood never underestimates the power of a great lunch tote as merch with purpose. The nine-can Aviana Rowan Recycled Nylon Tote Cooler, made from recycled materials with sleek, modern finishes, is one of her go-tos. This spacious tote-silhouette cooler features an expandable back bottle pocket and a PEVA-lined interior to maintain the temperature of food and drinks for outings and on-the-go refreshment. “Our goal was to build brand awareness and educate our audience on what we really do and why it matters, and that messaging came through naturally.” –Amanda Wood, STRAN PPAI • JUNE 2026 • 17 Use Case | Essentials
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