Tap-Tap-Tapping Into A Fan Community BAMKO (PPAI 242148, Platinum) helped the sandwich artists at Subway channel Peak Sandler energy into a limited-edition merch drop timed to the summer 2025 release of Happy Gilmore 2 on Netflix. Leaning hard into ’90s nostalgia, the collection featured vintage-style pint glasses, retro hoodies, tees and golf polos, all designed with input from Adam Sandler and custom artwork. The hero piece – a Subwaybranded golf bag straight from the movie set – was the type of one-of-akind item Shooter McGavin would try to steal. Launched on Subway’s rewards site with BAMKO’s seamless dropshipping behind it, demand was instant. The glassware sold out in three hours, and the full collection was gone within 24, proving that when the merch is this good, you don’t lay up. Perfect Promo 106 • JUNE 2026 • PPAI
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