Chill Promotion Boosts Brand Awareness A trend-driven giveaway helped Coors Light capture the attention of influencers, media and fans. Zagwear (PPAI 184202, Gold) teamed up with Coors Light for a playful promotion built around the “Chill Face Roller,” a custom piece designed to hold a chilled 12-ounce can of Coors Light. The item tapped into the popular beauty trend of using ice rollers for skincare benefits, making it an easy conversation starter for influencers and media outlets. The roller was part of Coors’ “A Case of the Mondays” campaign, the brand’s primary effort for the 2025 Super Bowl. The campaign focused on the relatable challenges people face on Mondays, especially after major events like “The Big Game.” The promotion was highly successful, generating more than 672 million impressions, achieving 99% positive response and appearing in more than 100 news stories. It also increased traffic to the Coors Light merchandise site and helped raise overall brand awareness. Perfect Promo 66 • MAY 2026 • PPAI
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