increased access to fully customized apparel at lower minimums. He showcased products and innovations from DML (3-D-like print effect), Debco | HPG Brands (Nomi rechargeable folding fan) and Attraction (Jameo hyper-custom clothing). On the sustainability front, Nicole Muñoz of Green Penguin Marketing in British Columbia emphasized the importance of purpose-driven products – items that combine functionality with environmental impact and a compelling narrative. “It allows us to tell a story to our end users and them to tell stories to others,” Muñoz says. As part of her product showcase from the TOPS+ trade show floor, she illuminated her top three finds: the GOMI translucent portable charger (Numo), Alpine Flip ‘n Sip insulated water bottle (Grosche) and Stormtech’s Sierra lightweight portable vest. Another key theme was how products are being packaged and presented. Alberta-based Samantha Fullerton of BAMKO highlighted the value of bundling items into cohesive, story-driven kits that enhance the overall brand experience. “We’re connecting with the senses, creating a total gift experience,” Fullerton says. During the webinar, Fullerton highlighted products from Numo (ceramic tumbler candles), Levelwear (Sportsman quarter zip), and DML (waterresistant perforated caps). For distributors and suppliers alike, the insights coming out of TOPS+ and reinforced through this national webinar underscore a clear reality: Success is increasingly defined not just by the product itself, but by how it engages, resonates and is remembered. As Strauss summarized, the opportunity lies in delivering more intentional, experienceled solutions that help brands stand out in a competitive marketplace. Batuszkin is manager of marketing and communications at PPPC. PPAI • MAY 2026 • 51 PPPC Communiqué | Community Below EQP Feather Flag Sale! See All Feather Flags at Discountmp.com Sale priced as low as $93(C) ➢115g Knit Polyester ➢Full Color Imprint ➢Premium UV Inks ➢FREE Carry Bag ➢FREE PMS Color Matches ➢Lifetime Hardware Warranty ➢Carbon Pole & Ground Stake Choose from 5 shapes in 6ft, 9ft, 12ft, 15ft or 17ft sizes plus Rectangle in 7ft, 10ft & 13ft sizes FREE SETUP Concave Teardrop Angled Convex Blade Rectangle PPAI/582106 SAGE/50398
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