PPAI • MAY 2026 • 45 Web Content/Functionality GOLD commonsku The redesigned commonsku website provides practical resources for users, including a versatile collection of original articles, on-demand webinars, customer stories and an extensive library of podcasts hosted by commonsku. Content also includes a series of free downloadable e-books to help users optimize their operations and an archive of the bi-monthly e-newsletter, The Backpack, filled with the latest in merch news, tips and insights. Designed to meet the individual needs of owners, salespeople, production pros and those in finance, the site is also packed with features like sales presentations, Shops, product markups, client portals, navigation, dashboards, reports and analytics. For users new to commonsku, there’s also detailed information about the platform to help them get started, onboard, train users and obtain technical support. SILVER PCNA PCNA’s site, built as a pre-sales hub to help distributors quickly and easily move from product selection to order placement, was restructured to align with four core distributor needs: products, tools, services and knowledge. In quick order, distributors can navigate pricing, decoration visuals, brand stories, sustainability details and compliance resources, with enhancements like deep inventory flags and Sure Ship max quantities. New tools were added, such as Order Estimator and Presale Proofs, to simplify quoting and speed up production. A new dropdown link previews Coming Soon items and showcases the Product of the Week, along with evergreen marketing content that’s ready for distributors to use. The site also includes knowledge centers, like Decoration 101, that serve as both a client resource and provide internal training. To support growth, the updated Getting Started with PCNA page gives users quick access to onboarding information. Filipski is a freelance writer and former director of publications at PPAI. Pyramid Awards In Technology | Must Read
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