PPAI • MAY 2026 • 39 The itinerary will be packed, and much of the globe will be represented. As the event continues, it can really test the relationship model of this industry. Professionals from different countries can compare how the same trend manifests differently across markets and preview what may eventually hit other markets. “Beyond the exceptional content, the learning and sharing that happens naturally through conversation and networking sparks new ideas, new solutions and a stronger, more unified global community,” Holmgreen says. That unified global community is a risingtides-lifts-all-ships scenario. Anyone can remain in their ecosystem if they prefer, but the industry can only benefit from the information provided by a global network of shared knowledge. That’s the international landscape being built in branded merchandise. Auping is PPAI’s senior news editor. Cross-Border Keynotes The International Leadership Summit will be packed with content and planned networking. The two keynote speakers bring a diversity of topics, including technology and perseverance. • Susi O’Neill is a seasoned technology communications strategist who aims to bridge the gap between cutting-edge technology and practical business applications so that AI and innovation work for everyone. She is a technology expert for the BBC World News and hosts the award-winning podcast Insight Story. • As a record-breaking polar explorer, Ben Saunders learned early that success in the world’s most unforgiving environments has less to do with heroics and more to do with leadership, preparation and trust. He holds the world record for the longest human-powered polar journey in history. He’s also the youngest person to ski solo to the North Pole. $109(C) as low as Standard - 7oz 300D Stretch Polyester Stain-Resistant - 7oz 300D Polyester Premium - 9oz Soft-Knit or Strretch Polyester Sustainable (RPET) - 7oz 300D or Stretch Polyester Economy - 6oz 300D Polyester Choose from 5 Fabric Styles: Visit discountmp.com to see 117 Table Cover styles Full Color, Full Coverage Free PMS Color Matches Free Set-Up Non-Fitted to fit 4ft, 6ft or 8ft Tables Fitted Stretch to fit 4ft, 6ft or 8ft Tables Fitted to fit 4ft, 6ft or 8ft Tables PPAI/582106 SAGE/50398 Below EQP Table Cover Sale! Branding Without Borders | Must Read
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