PPAI • MAY 2026 • 35 The industry sometimes relies on its own ecosystems, but collaboration and knowledge-sharing are bridging continents and creating a global voice. By Jonny Auping They say the world is smaller than it has ever been due to the connectivity of technology and the relative ease of travel. That said, it’s still pretty darn big. We still live where we live, and people tend to do business with who and what they are comfortable with. Naturally, that can keep a lot of industries local or regional. The more time you spend around the branded merch world, though, you’re going to hear that, fundamentally, it’s a relationship industry. So, perhaps it only makes sense to see it blossoming in recent years as it’s exposed to relationships between countries around the globe. Branding Without Borders | Must Read
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