Bold Prints Are Back As the demand for bold prints resurges, consumers and branded merchandise companies are embracing unabashed self-expression. By Nicole Rollender NOTICE-ME PRINTS ARE BACK and bolder than ever. Minimalism fatigue is one factor driving this demand. “After years of neutral palettes and quiet luxury, consumers, especially Gen Z and Gen Alpha, crave personality and selfexpression,” says Cassidy McCullough, product development and marketing coordinator at headwear supplier Infinity Her. “Self-expression lends itself to more maximalist aesthetics, where characterization and bold visual identity take center stage.” While Gen Z may be leading the charge, adoption is far from limited to youth-driven markets. “Luxury designers and contemporary brands are incorporating bold prints into their assortments, reinforcing their cultural relevance and creating memorable collections,” McCullough says. “What was once statement dressing is now mainstream.” Roman Samborsky / Shutterstock.com 14 • MAY 2026 • PPAI Essentials | In Style
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