IN THIS ISSUE P PA I . ORG/ MED I A 05.25 Patriotic Promo p. 14 Solutions Center p. 34 The Road To PPAI 100 p. 56
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4 From PPAI Starting The Movement 7 Creative Calendar Essentials 10 In Style Inclusive Sizing 14 Use Case Patriotic Promo 20 Solutions Spotlight Kitting & Warehousing Voices 26 Your Business The Benefits Of NonTransactional Outreach 28 Innovation Is Print-On-Demand The Competitive Edge Distributors Need Right Now? 28 Responsibility Bringing Workers To The Table Must Read 62 Promotional Products Work Theme Parks Community 70 Buzzworthy 72 Book Club 74 PPPC Communiqué 77 Inside PPAI 81 New Members 85 Datebook 90 Perfect Promo CONTENTS 05.25 VOLUME 49, ISSUE 04 34 56 38 The Coolest Stuff In Promo 2025 Who and what made this year’s list? Check out the industry’s hottest ideas, events, people, solutions and products. 38 The Road To PPAI 100 The now-coveted list of the industry’s leading distributors and suppliers returns next month. It’s a massive undertaking, and its evolution will never stop. 56 Inside The PPAI Solutions Center Vetted and verified PPAI member solutions providers can enhance your business efficiency and address critical needs. 34 PPAI • MAY 2025 • 3
From PPAI Drew Holmgreen President & CEO 05.25 Partnerships are strategic. They’ll amplify our voice. But more importantly, they let us create joy together – powerfully and with purpose. Starting The Movement HERE I SIT, HEADING INTO MONTH FOUR in this amazing industry. And I have to say that every moment builds on the last and reassures me of what I felt coming in. We are creators of joy. And with all the incredible things I have seen and products I have tried out, you know what’s really cool in promo right now? Partnerships. Not the “You bring chips, I’ll bring dip” kind (though let’s be honest, that’s a top-tier partnership), but the kind where associations come together, Avengers-style, to flip the script. Here’s the thing: Branded merchandise has been showing up, loud and proud, in every corner of the consumer experience for decades. But for some reason, when the rooms full of big brand execs and marketing strategists get together to map out a brand’s ecosystem, promo often shows up fashionably late, if it gets invited at all. I’ve experienced it in my past, working at agencies, and that’s a problem. Because in its purest form, branded merch is the medium that people carry with them, wear proudly, gift to friends and keep on their desks long after the TV spot fades or the algorithm buries the post. My long-term vision is to make sure promo is no longer the afterthought. I want it at the head of the table. That’s why I’m on a mission to build a coalition of marketing-industry associations – what I like to call the “Superfriends” of brand strategy. We’re talking about the American Marketing Association, American Advertising Federation, American Association of Advertising Agencies (aka the 4As), the Public Relations Society of America, the Radio Advertising Bureau, the News/Media Alliance, Digital Advertising Alliance … the whole crew. Together, we can reframe the conversation. We can position promotional products as more than just swag (although to be honest, I like that word a lot). These products are the gateway to emotional, long-lasting brand connections. At the heart of all this is advocacy, too. Because let’s face it, when the economy gives us the roller coaster treatment – and we’re all feeling it right now – marketing is usually first on the chopping block. But cutting brand presence during uncertainty is like putting your umbrella away because it’s raining. As a collective of associations, we can champion the value of integrated marketing and remind brands that this is actually the perfect time to invest and double down on the power of putting something tangible, useful and emotionally resonant in someone’s hands. That’s where real loyalty is built. But I don’t just want alliances for the sake of alignment. I want joyful collaboration. Joy is the unspoken ingredient in all great marketing. It’s what happens when someone zips up a branded hoodie and feels like they’re part of something bigger, or when they slap that sticker on their laptop and become a walking billboard because they actually want to be. That joy is what turns everyday people into influencers – not because they’re paid, but because they believe. So yeah, partnerships are the coolest thing in promo right now, if you ask me. They’re strategic. They’ll amplify our voice. But more importantly, they let us create joy together – powerfully and with purpose. And if we do this right, next time the brand strategy meeting kicks off, someone will say, “OK, what are we doing for promo?” And the rest of the room will nod, because they already know: We’re not the afterthought. We’re the movement. 4 • MAY 2025 • PPAI
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PPAI® PUBLISHER & EDITOR-IN-CHIEF Josh Ellis JoshE@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org SENIOR NEWS EDITOR Jonny Auping JonnyA@ppai.org NEWS EDITOR Arianna Johnson AriannaJ@ppai.org MARKET ECONOMIST & SENIOR MANAGER, RESEARCH Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS & RESEARCH EDITOR Rachel Zoch RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org GRAPHIC DESIGNER Rowel Cristobal RowelC@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Heather Mangold Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Amy Weisman 972-258-3080 AmyW@ppai.org PRESIDENT & CEO Drew Holmgreen 888-I-AM-PPAI VICE PRESIDENT, SALES Lindsey Davis, MAS CHIEF REVENUE & EXPERIENCE OFFICER Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF FINANCIAL OFFICER Troy Naef DIRECTOR OF HUMAN RESOURCES Nicole Rhooms DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush BOARD OFFICERS CHAIR OF THE BOARD Denise Taschereau Fairware IMMEDIATE PAST CHAIR Andrew Spellman, CAS Therabody CHAIR-ELECT OF THE BOARD Danny Rosin, CAS BrandFuel VICE CHAIR, FINANCE SERVICES Zack Ottenstein The Image Group BOARD MEMBERS REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2026 Kara Keister, MAS Social Good Promotions TERMS EXPIRING 2026 Chris Anderson HPG AT LARGE DIRECTOR Lori Bauer iPROMOTEu TERMS EXPIRING 2027 Dan Pantano alphabroder TERMS EXPIRING 2028 Zack Ottenstein The Image Group Erin Reilly Pop! Promos Danny Rosin, CAS Brand Fuel TERMS EXPIRING 2029 Mark Gammon Cap America Kate Alavez PromoShop PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs.ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. WRITE FOR PPAI MAGAZINE: The magazine regularly accepts articles from both professional writers and industry experts – like yourself. Find out everything you need to know about submitting an article or an idea by reading PPAI’s Writer’s Guidelines available at media.ppai.org/submit-content. Promotional Products Association International 6 • MAY 2025 • PPAI
If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these special occasions to ignite your imagination for relevant – and distinct – client promotions. Compiled by Sarah Luna NATIONAL PRIDE MONTH Product Idea: Great presentation starts with the right tools, and the Bon Appetit Slate Cheese Set brings both form and function. The set includes an acacia wood base, a removeable slate serving block and handy utensils. The slate block is detachable for easy cleaning and can be laser engraved, keeping branding front and center. Logomark / PPAI 110898, Platinum / logomark.com JUNE 4 NATIONAL CHEESE DAY 20 NATIONAL SPLURGE DAY 21 NATIONAL SELFIE DAY INDEPENDENT RETAILER MONTH Product Idea: Some days call for a little extra shade, and the UV Protection Wide Brim Bucket Hat makes it easy to stay covered. The breathable mesh keeps you cool, while the adjustable strap keeps the hat on and the and water-resistant material offers comfort and sun protection during beach days, hikes and outdoor events. Choose from six different colors. Souvenir Matters / PPAI 769755, Standard-Base souvenirmatters.com JULY 1 CANADA DAY 3 NATIONAL STAY OUT OF THE SUN DAY 7 WORLD CHOCOLATE DAY 24 NATIONAL TEQUILA DAY AUGUST HAPPINESS HAPPENS MONTH Product Idea: Unwinding just got a little easier with the Bluetooth Sleep Eye Mask. The soft memory foam mask blocks out light while the built-in Bluetooth technology lets you stream music, meditation or soothing sounds. Whether it’s for travel, rest or just a midday reset, it’s a product that keeps your client’s brand part of a well-deserved break. Available in black and gray. FNC International Limited / PPAI 671683, Standard-Base www.fncintl.com 9 NATIONAL BOOK LOVERS DAY 15 NATIONAL RELAXATION DAY 30 INTERNATIONAL BACON DAY PPAI • MAY 2025 • 7
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PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 05.25 KITTING & WAREHOUSING These PPAI-validated business services firms offer kitting and fulfillment solutions that deliver valuable new opportunities to promo companies. page 20 IN STYLE p. 10 USE CASE p. 14 SOLUTIONS SPOTLIGHT VectorMine / Shutterstock.com PPAI • MAY 2025 • 9
Nuva Frames / Shutterstock.com 10 • MAY 2025 • PPAI Essentials | In Style WHEN CLIENTS ORDER promotional products, it can be challenging to accommodate everyone’s size and preferred styles. Inclusive sizing, which refers to extended size ranges as well as offering unisex products, is the solution. Until recently, most size ranges went from XS-XL or 2XL if you were lucky. But now many companies offer sizes XXS-3XL or even 4XL and 5XL. Previously these would be only available when ordering specifically plussize items, but now they are available in the standard sizing range. Many companies are beginning to offer unisex styles as well. These are items that have a gender-neutral cut and therefore can accommodate any gender identity. Beyond practicality and ease, inclusive sizing makes consumers feel comfortable and confident. When expanding style ranges, companies enable people to find clothes that actually fit. After all, bodies come in all shapes and sizes, and clothes should reflect and honor that. When thinking about products for a company shop or gifting, providing choices is really important. Offering multiple styles in inclusive sizing, according to Nicole Tennison, brand manager and graphic design lead at Vancouver-based distributor Fairware, “shows that you’re thinking of everyone.” She explains that offering No Limitations Inclusive sizing provides clothing that appeals to everybody, regardless of gender or shape. Check out these fashion options that meet a variety of needs. By Hanna Brookshire Nuva Frames / Shutterstock.com
PPAI • MAY 2025 • 11 In Style | Essentials options allows recipients to “select what they genuinely want.” Despite the clear advantages of inclusive sizing, it’s not yet a standard among all clothing manufacturers, which means offering it can give you a competitive advantage. According to Doug Jackson, president of Minnesota-based apparel supplier Storm Creek, “the demand for inclusive sizing is growing, and offering a wider range of sizes allows us to reach more customers.” Inclusive sizing also helps with sustainability. There is nothing worse than getting a new garment and quickly realizing it doesn’t fit. When you create branded items that make people feel confident in their own skin, they are much more likely to hang on to them. “If people like what they are wearing, the chances of it ending up in a landfill decrease,” says Jackson. Here are some examples of inclusively sized apparel items that will be sure to make anyone look and feel their best. The Unisex Overachiever Pullover checks both boxes as a unisex style offering sizes XXS-4XL. This pullover is made with comfy materials that are 100% recycled. It comes in three neutral colorways and is a great layering piece. When featured in one distributor customer’s company store, it sold out in under 15 minutes, according to Jackson. Storm Creek / PPAI 438091, Gold / stormcreek.com This Unisex Regular T-shirt comes in 30 colors, including some trendy spring options like dusty mint (pictured), light pink, sand and dusty purple. The classic tee, made of 100% organic fair trade cotton, comes in sizes XS-5XL and offers a loose casual fit with a ribbed crewneck. Organic Tee Star / PPAI 821574, Standard-Base / organicteestar.com This Unisex Denim Jacket, available in sizes XS-3XL and in four colorways, is a timeless layering piece in a unisex cut. Jean jackets have been in style for a long time and will continue to be, as they are incredibly versatile and can be dressed up or down. Every purchase contributes to the Plant with Threadfast program, in which the company plants one tree for every case sold, helping to offset its carbon footprint. alphabroder / PPAI 156993, Platinum / alphabroder.com
12 • MAY 2025 • PPAI The super-soft Nantucket Crewneck Sweatshirt is a midweight crewneck with a textured knit and ribbed cuffs and waistband, making it a great piece to throw on for chilly mornings or evenings. It’s a unisex garment offered in sizes XS-3XL and comes in six colors, with both neutral and trending color options. Lane Seven Apparel / PPAI 630869, Standard-Base / lanesevenapparel.com Spring flowers aren’t possible without a few showers, and this custom Rain Jacket is the perfect choice to stay dry. This jacket comes in men’s sizes XS-5XL and women’s sizes XXS-5XL. These jackets are fully customizable by mixing and matching different elements in the 11 colors offered. It’s also outfitted with a fully adjustable hood, up to four pockets and underarm vents, making it functional and comfortable. Hexa Custom / PPAI 767010, Standard-Base / hexacustom.com Essentials | In Style The Men’s MAXSON Softshell Jacket is a great layering piece that has inclusive sizing in both the men’s and women’s options. The men’s specifically offers S-5XL, as well as tall options for L-5XL (in black and navy). It’s made of comfortable 100% polyester and comes in seven colors. This jacket is antipill, waterproof, breathable and designed for easy movement, as well as easy to take care of and comfortable. PCNA / PPAI 113079, Platinum / pcna.com This Women’s Varsity Tank will be a go-to garment during warmer weather. It comes in sizes XXS-3XL and is made with 93% recycled materials. It also offers UPF 50+ sun protection, which makes it great for wearing outdoors. It comes in four colors, including a trendy mauve (shown). It’s fitted, soft and stretchy for your next game of pickle ball or happy hour. Storm Creek / PPAI 438091, Gold / stormcreek.com Brookshire is a freelance writer and former PPAI Media intern.
Nothing Says ‘USA’ Like Patriotic Promo Distributors share their favorite Americana products, highlighting those they consistently turn to, those they recommend to clients and products they’d like to try. By Sarah Luna GLENNA FULKS Chief Connecting Officer & Partner Kite Meeting Management PPAI 733403 / Standard-Base Piqua, Ohio Fulks frequently uses hand-held fans for summer promos. “These are great pieces for parades or events staged over Memorial Day or the Fourth of July,” she says. “The fans are quintessential Americana. I can remember that my grandmother always had several fans like this, one in every handbag.” This Flag Inspired Expandable Hand Fan is made, assembled and decorated in the U.S., and the fourpanel design folds together with grommets for easy storage. With 20-point high-density white paper board, lamination on both sides and full-color digital printing, these fans are built to last through a hot day. Each panel offers space for its own branded message or design. “There’s nothing about the design or style to fail, and they hit a price point no one ever complains about,” Fulks says. Lion Circle / PPAI 112372, Silver / lioncircle.com Fulks recommends stocking up on Star-Shaped Stress Balls when promo events fall close to a patriotic holiday. The design is simple and seasonal – an American flag motif printed on one side, with a solid red back that’s ready for a logo or message. The foam is soft but durable, and the compact shape makes it a natural desk item or giveaway for trade shows. “Anytime a product is useful, there is a greater chance it will stay on top of your desk and be frequently used, ultimately reminding you of the company that gave it to you,” Fulks says. Bel Promo / PPAI 362224, Gold / belpromo.com For golf-related promo events, Fulks turns to Cleveland-based supplier Par One. She used Khvost / Shutterstock.com 14 • MAY 2025 • PPAI Essentials | Use Case
the FootJoy Performance Nylon Shoe Bag for a co-sponsored tournament and said it was “beautifully imprinted.” The bag includes a spacious main compartment, side vents to help shoes air out and a sturdy carrying handle for easy transport. The double zipper pull adds convenience, and the durable nylon material helps keep golf shoes fresh and clean. Par One / PPAI 135556, Silver / par-one.com Fulks also wants to try the Puma X Volition Eagle Polo shirt, calling it a “beautiful item for Americana-themed events,” and adding that “Puma is always a high-quality product that golfers will pull out, wear again and remember who gave it to them.” This performance polo is made with durable cotton knit fabric and features a red-white-and-blue color palette along with an eagle graphic. It’s lightweight, breathable and rated UPF 40 for sun protection. The collection also supports the Folds of Honor Foundation, which makes the product a strong choice for brands looking to give back. Par One / PPAI 135556, Silver / par-one.com KRISTINA NEWSOM Owner Specialties Plus of NC PPAI 103837 / Silver Sylva, North Carolina Newsom uses products that are 100% American-made whenever possible, and she’s seen a shift in client requests that echo that preference. “It’s so gratifying when we have clients convert from the imported shirts to USA-made,” Newsom says. “When a client switches to these products, it reduces the carbon footprint, which in turn reduces environmental impacts.” The collection also supports the Folds of Honor Foundation, which makes the product a strong choice for brands looking to give back. PPAI • MAY 2025 • 15 Use Case | Essentials
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Newsom would like to try a Portable Table Tennis Game by New Jersey-based supplier AAA Innovations. “Nothing is more fun or Americana than a Fourth of July BBQ with a game,” she says. “We love to play ping-pong, and this one elevates the game.” Lightweight and built with comfort grip handles, the table-top game is easy to collapse and transport. With a full-wrap option, the 3-by-6-foot game becomes a portable branding opportunity complete with two paddles, four balls and a net – everything you need to serve up some serious fun. AAA Innovations / PPAI 110972, Standard-Plus aaainnovations.com The Epic Unisex Tee is crafted from 100% USA-grown cotton, into soft jersey fabric that’s preshrunk. The lightweight shirt features a ribbed collar and reinforced shoulder-to-shoulder neck tape for added durability. Complete with tear-away tag, the shirt comes in a wide range of sizes from XS to 5XL, as well as multiple color options. Threadfast Apparel / PPAI 622344, StandardBase / threadfast.com Newsom says clients are increasingly looking for ways to avoid the tariffs they’re facing now and those likely to still be implemented. “The demand with increased tariffs is pushing the industry to source from within,” she says. Newsom recommends Ceramic Source’s 100% American Ceramic Mug. The California-based company handles both manufacturing and decorating within the United States and finishes products with “Nothing is more fun or Americana than a Fourth of July BBQ with a game” —KRISTINA NEWSOM PPAI • MAY 2025 • 17 Use Case | Essentials
a “Made in USA” seal on the bottom. “Having that seal is such a solidifier, it completely changed the feeling of the mug,” she says. Berney-Karp/Ceramic Source / PPAI 111427, Standard-Base ceramic-source.com Newsom also finds Gemline’s Pre-Game Aluminum Stadium Cup to be a necessity. The lightweight cup is made from aluminum, which can be endlessly recycled without losing quality. It’s designed to hold a full pint of your favorite beverage with a little extra room on top, keeping spills to a minimum and making it perfect for outdoor events, festivals, tailgates and more. Intended for cold drinks only, the 18-oz. cup is BPA and PVC free and ships in a biodegradable bag, aligning with promo’s growing demand for sustainable products. The durable cup is easy to hand-wash and reuse, and when it’s finally time to toss it, it can be recycled like a standard aluminum can. Gemline / PPAI 113948, Platinum / gemline.com The demand with increased tariffs is pushing the industry to source from within. Sunny days and outdoor events call for Bubble Wands. “Bubble wands are easy entertainment for the kids – and the big kids, too,” Newsom says. Available in five translucent colors, the 14.5-inch wand blows bigger, better bubbles, making your brand pop. Perfect for parades, picnics and other celebrations, the branded bubble wand boosts company visibility in a joyful and positive way. Jornik / PPAI 111065, Silver / jornik.com Luna is a marketing copywriter at PPAI. 18 • MAY 2025 • PPAI Essentials | Use Case
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VectorMine / Shutterstock.com 20 • MAY 2025 • PPAI Essentials | Solutions Spotlight Kitting & Warehousing ONCE CONSIDERED back-end logistics, kitting and warehousing have emerged as powerful front-line tools in the promotional products industry. As client expectations shift toward speed, customization and cohesive brand experiences, these services are redefining how distributors deliver value. Kitting and warehousing solutions offer efficiency and scalability to both suppliers and distributors. For distributors, these services simplify fulfillment by bundling multiple items into cohesive, ready-to-ship kits – ideal for onboarding, events or marketing campaigns. With warehousing, distributors can manage inventory more effectively, reducing turnaround times and allowing for just-intime delivery. This is especially critical in a market where speed and customization drive client satisfaction. Suppliers benefit, too, by offering added value and deepening partnerships with distributors. Kitting also enables more creative packaging and storytelling, elevating the perceived value of promotional products. As demand grows for turnkey solutions, especially in remote work and hybrid event settings, kitting and warehousing provide a strategic edge. For an industry built on branding and impact, these services are more than logistics – they’re essential tools for delivering a polished, professional experience from box to unboxing. See more on these business services providers and many more. Visit PPAI.org/solutions. These PPAIvalidated business services firms offer kitting and fulfillment solutions that deliver valuable new opportunities to promo companies.
PPAI • MAY 2025 • 21 Solutions Spotlight | Essentials The Provider The Solution LastMile Logistix (PPAI 891043, Standard-Plus) LastMile Logistix, built for the promotional products industry, offers expert support in kitting and company stores – aiming to simplify logistics and help distributors shine with standout service and savvy advice. 99 Solutions (PPAI 882585, Standard-Base) 99 Solutions specializes in fulfillment for the promotional products industry, offering company stores, kitting and drop shipping – with fast, reliable service designed to elevate brand experiences and boost engagement. Angeles Fulfillment Services (PPAI 885929, Standard-Base) Angeles Fulfillment Services has more than 40 years experience offering detailed product kitting, assembly, print and mail, distribution and shipping services. Baker Warehouse (PPAI 892725, Standard-Base) This 3PL specializes in fulfillment, warehousing and on-demand decorating, using advanced tech for accuracy and speed. Its strategic location enables fast global shipping and value-added services like kitting and cross-docking. Diversified Fulfillment Solutions (PPAI 829624, Standard-Base) This boutique fulfillment provider offers high-touch kitting, white-glove service, and tailored solutions – from e-commerce and warehousing to print and promo integration – all designed to elevate packaging and customer experience. EPIHAB Phoenix (PPAI 797195, Standard-Base) EPIHAB is a non-profit, full service 3PL, fulfillment, storage and printing company. Contact us at Sales@Xpeditefulfillment.com 978-478-5250 | xpeditefulfillment.com | promotional fulfillment experts SINCE 1993 Continued on next page
Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us Welcome to our Columbus, OH-based company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program Company Store Fulfillment 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? Full Integration with Bright Stores, OMG or Sage 02 Inventory Management 04 Custom Branded Tracking Emails for Each Program 03 Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! Hold and Release Program Do you have a unique project with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management Custom Branded Tracking Emails for Each Program Company Store Fulfillment Customer portal for live inventory status Great for campaigns, seasonal purchases, new hire kits, etc. We can hold your branded inventory and release on demand 614-406-5794 gkeifer@99solutionsusa.com www.99solutionsusa.com Contact Us 99 Solutions! Welcome to our Columbus, OH-based fulfillment center, where we specialize in all aspects of fulfillment for the promotional products industry. Let us handle all your fulfillment needs with ease. From managing company stores and kitting to efficiently handling individual drop shipments with custom messages for your clients, we've got you covered! About Us www.99solutionsusa.com Custom Kitting Projects We provide a wide range of kitting options, from straightforward assemblies to comprehensive new hire kits complete with apparel, printed inserts, and more! ject with specific needs? 01 Full Integration with Bright Stores, OMG or Sage 02 Inventory Management Company Store Fulfillment 03 tions! bus, OH-based e we specialize in all or the promotional us handle all your ase. From managing ting to efficiently p shipments with custom nts, we've got you www.99solutionsusa.com 22 • MAY 2025 • PPAI Essentials | Solutions Spotlight The Provider The Solution FastKit (PPAI 880118, Standard-Base) For over 30 years, FastKit has crafted custom kits and boxes in the USA, backed by top industry talent and a commitment to quality. Fulfillment Strategies International (PPAI 826874, Standard-Base) Fulfillment Strategies International has proven systems and processes to improve inventory and order accuracy, effectively managing kitting projects and more. FulfillPlus (PPAI 275098, Standard-Base) One of the oldest fulfillment centers in the country specializing in promotional products fulfillment, FulfillPlus offers two warehouse locations on the west coast and another in the central U.S. Kitting & Assembly Solutions (PPAI 810553, Standard-Base) Kitting and Assembly Solutions is a full-service third-party logistics warehouse, providing kitting, assembly, fulfillment, company stores, new hire kits and FBA/FBM Amazon. PackKits (PPAI 799309, Standard-Base) PackKits offers services to distributors in the promo community, including kit assembly/fulfillment, domestic and international shipping and custom packaging for distributors. Xpedite Fulfillment (PPAI 634612, Standard-Base) Xpedite Fulfillment offers complete back-end fulfillment solutions, including kit assembly, in-house digital printing, multiple product storage options and same-day order fulfillment. Continued from previous page
SPONSORED CONTENT CITIZEN WATCH AMERICA The Corporate Advantage: Exceptional Designs + Exceptional Service Citizen Watch America (CWA) offers a portfolio of leading and trusted brands for your business needs, including Bulova, Citizen, FrederiqueConstant, Alpina, Bulova Clocks and Accutron, with prices ranging from $95 to $45,000 in retail value. These brands are known for their exceptional craftsmanship and design with cutting edge technology and industry leading quality and reliability, with hundreds of styles and taste, unique customization options, and prices for every budget. Services & Programs We offer a fully-staffed corporate sales division dedicated to the B2B market. Engraving: Engraved messages available on selected watch case backs and a variety of award clocks. Imprinting: Custom imprinting of logos or designs available on most watch dials. Gift in Time Program Reward your best with iconic brands. Uniquely personal, delightfully interactive and just plain fun, CWA’s Gift in Time transforms event gift giving into an event in itself, creating a perfectly customized, truly memorable shopping experience. We’ll work with you every step of the way, paying attention to your budget, your guests and your goals. Pick the plan, pick the product and we’ll take it from there— providing displays, signage, tablecloths, shopping bags and even on-site sizing. With CWA’s major brands, it’s easy to put together a program that meets your needs. With a brand that has been renowned for quality and design, your guests will know how highly they are valued. CWA offer’s three event programs: platinum, gold and silver. Each program offers CWA displays, tablecloths, signage and shopping bags. The platinum and gold programs provide additional service with on-sight CWA representatives at the event. cwacorporatesales.com corporatesales@citizenwatchgroup.com CWA portfolio of brands with price points from $95 to $45,000 ― Customizable Bulova/Citizen watches with imprinting/engraving ― Exclusive watch options not available at retail ― Offering Gift in Time shopping experience to show your employees you care REWARD YOUR BEST WITH ICONIC BRANDS
IDEAS TO ADVANCE THE MARKETPLACE Voices 05.25 IS PRINT-ON-DEMAND THE COMPETITIVE EDGE DISTRIBUTORS NEED RIGHT NOW? Printful executive Chris Victory says POD can provide promo firms with a way to eliminate inventory risks, reduce waste and offer a wide range of customizable apparel and decor products. page 28 YOUR BUSINESS p. 26 RESPONSIBILITY p. 30 INNOVATION PPAI • MAY 2025 • 25 Rollender / Shutterstock.com
26 • MAY 2025 • PPAI Voices | Your Business WHEN MAKING A NEW business connection or securing a new client, it’s important to build a genuine relationship outside of work obligations. That’s where non-transactional outreach comes in. These are interactions that don’t directly lead to a purchase or contract but can definitely be useful in the long run. Fostering trust without the immediate expectation of a transaction or direct return is important in building value in the relationship so you can become a trusted source. Examples of these exchanges include checking in with a casual message, sharing relevant content like articles and videos your clients might find useful or connecting with them at industry events to contribute to the working relationship. This kind of outreach can be beneficial for businesses, nonprofits or individuals looking to build a solid foundation for long-term success. Here are the benefits of non-transactional outreach: Builds Credibility Although you’re ultimately building business relationships with customers, there’s a sense of trust that comes with connecting with clients on a personal level. People appreciate when they don’t feel like they are constantly being sold to. Instead, focus on providing value and engagement without the expectation of something in return. This can lead to a happy customer who’s more likely to refer your business to friends, family or colleagues (more on that later). Enhances Brand Reputation By engaging with clients non-transactionally, you send a message that you’re invested in community and relationships versus just pure profit. This can lead to an enhanced reputation because you’re establishing your brand as a company that’s focused on its customers, not just the revenue they can bring in. Have you checked in on your clients lately? Here’s why you should reach out even when you’re not selling. By Michele Schwartz The Benefits Of Non-Transactional Outreach Damir Khabirov / Shutterstock.com
PPAI • MAY 2025 • 27 Your Business | Voices A business’s reputation is everything. Being in good standing also results in improved morale and better employee retention: • More than 3 in 4 (76%) employees want to work for firms with a good reputation, according to the Confederation of British Industry. • Furthermore, 92% of employees would consider leaving their current jobs if offered another role with a company that has an excellent reputation, according to Corporate Responsibility Magazine. Improves Customer Retention & Engagement Besides retaining employees, non-transactional outreach can also help in maintaining client relationships. Customers are more likely to stick with brands they feel value their time and business, so building a more personal rapport leads to a stronger relationship and better communication between buyer and seller. It can even benefit social channels. Posting relevant content that’s not just pushing followers to buy your product can make your pages more attractive. When the audience doesn’t feel pressured to make a purchase, it leads to higher engagement rates. Maintaining genuine connections with your targeted audience contributes to them feeling valued, respected and seen. Increases Referrals People take pride in their recommendations. They probably wouldn’t recommend that a friend go to a restaurant with bad service and even worse food. The same rings true when it comes to referring people to companies they’ve done business with. Clients are more likely to recommend a brand or individual who has offered them value without expecting something in return. This is especially true if a good relationship is paired with impeccable service that exceeds expectations. Building a good rapport naturally allows for better networking and future clientele. Remember, clients aren’t just there to make money for your business. They’re also trusted connections that you are meant to take care of. If you want to connect with your customers on a more complex level, non-transactional outreach creates value and nurtures relationships for the long haul. It can foster deeper trust, loyalty and organic growth. Schwartz is manager of supplier and business services sales. For The Latest On These Conferences & More Visit ppai.org/events May 19-21 | Brussels, Belgium LEADERSHIP SUMMIT INTERNATIONAL Hosted By & EAC Leadership Development Conference October 27-29 |Dallas, TX LDC North American Leadership Conference May 12-14|Chicago, IL NALC Responsibility Summit September 15-17 | Newport Beach, CA Women’s Leadership Conference June 23-25 | San Diego, CA WLC
28 • MAY 2025 • PPAI Printful executive Chris Victory says POD can provide promo firms with a way to eliminate inventory risks, reduce waste and offer a wide range of customizable apparel and decor products. By Nicole Rollender Is Print-On-Demand The Competitive Edge Distributors Need Right Now? Voices | Innovation Rollender / Shutterstock.com WITH CONSUMERS EXPECTING to order and receive a custom T-shirt or mug within a few days, print-on-demand service is increasingly becoming the norm for many retail businesses. For distributors who manage online stores for companies, schools or organizations, POD may become a standard operating procedure to ensure fast turnaround versus waiting weeks to ship merch. PPAI Media asked Chris Victory, head of partnerships at business services provider Printful (PPAI 885793), to weigh in on the opportunities POD presents for distributors this year. Victory has more than two decades of experience leading business development and partnership teams, including at Shopify. PPAI Media: How have the demands of clients and distributors in the promotional merchandise industry evolved in recent years, and what’s driving these changes? Chris Victory: In recent years, particularly since 2020, there has been a noticeable shift toward more personalized, smaller-run orders rather than traditional bulk purchases. Additional emerging trends, such as the need for faster delivery times and the growing demand for reliable, cost-effective global solutions, are driving the
PPAI • MAY 2025 • 29 industry to implement more flexible and efficient fulfillment systems capable of seamlessly serving international clients. PPAI Media: What are some common inventory risks faced by distributors, and how can flexible fulfillment solutions address these issues? Victory: There are two opposite but equally important risks to consider when it comes to inventory: overstocking and understocking. With overstocking, there’s the possibility of your capital getting tied up in unsold items. However, understocking can result in missed opportunities if the product is in high demand. POD takes these risks out of the equation by allowing distributors to request production of only what’s needed and when it’s needed, providing flexibility and reducing the risk of unsold products or the inability to fulfill orders on time. PPAI Media: Why is reducing waste an increasingly important focus for promotional merchandise businesses, and what strategies are proving most effective? Victory: Reducing waste is increasingly important, as it aligns with environmental goals, resonates with value-driven consumers and ultimately drives costs down. By avoiding overproduction, brand value and appeal are increased, and costs are contained. POD is a highly effective strategy, as it produces items only when ordered, eliminating surplus inventory and reducing waste. Beyond environmental benefits, this model offers flexibility and meets the growing demand for personalization. PPAI Media: How has the push for greater product customization influenced the types of solutions distributors are seeking? Victory: Businesses offering greater customization and personalization can provide the ultimate flexibility across products. Whether that’s allowing end customers to choose specific colors and sizes or personalize products, distributors can offer enhanced customization to meet the growing demands of customers. Solutions like Printful must be able to meet these demands with flexible technology that adapts to changing needs, lowering the burden on both the distributor and the customer. This flexibility is especially valuable when dealing with unforeseen circumstances, like last-minute promotional events or the need to pivot to new product offerings in a short timeline. PPAI Media: What trends or innovations should the industry expect in the next few years regarding inventory management, sustainability or customization? Victory: Looking ahead, we’ll see continued growth in eco-friendly materials and sustainable production methods. Consumers are increasingly concerned with the environmental impact of their purchases, and businesses will need to adapt in the way they work and what they are offering. This will affect purchasing decisions, but also ultimately help to reduce costs. In terms of customization, we’ll likely see more advancements and flexibility in digital printing technologies, allowing for even more complex and high-quality custom designs. Inventory management will also continue to evolve with AI and predictive analytics, enabling distributors to better forecast demand and optimize fulfillment. The future of the industry is all about agility, sustainability and providing customers with unique, personalized products. Rollender is an award-winning writer and heads up STRANDWritingServices.com. Innovation | Voices Chris Victory, head of partnerships at Printful Reducing waste is increasingly important, as it aligns with environmental goals, resonates with value-driven consumers and ultimately drives costs down. By avoiding overproduction, brand value and appeal are increased, and costs are contained.
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