alexdndz / Shutterstock.com | Must Read Remote-ready Promo More than 80% of professionals work from home, and nearly two-thirds work fully remote. SaaS companies can support remote workers with practical promo items like branded laptop stands, personalized notebooks and custom coffee mugs that can enhance their workspaces and daily routines. Ready, Set, Backup By 2028, Gartner predicts that 75% of companies will prioritize backing up their SaaS apps, up from just 15% in 2024. This shows just how much businesses rely on cloud solutions for tasks like customer management and financial tracking. By using promo like portable hard drives or custom USB drives, companies can build trust with customers. Build Bonds With Branded Merch In the digital world of SaaS, building meaningful connections with customers can be tough. Research shows that 80% of people are more likely to do business with companies that offer tailored interactions, and 90% say personalization is important. Promotional products provide a simple, effective way to add that personal touch. By sending branded items like wireless charging pads or desk organizers, SaaS companies can create a lasting, tangible connection that makes customers feel valued. Use Promo To Spark Buzz Promo products are a great way for SaaS companies to generate some word-of-mouth chatter. Research shows that 91% of B2B buyers trust recommendations from others. When cloud-based providers give people promo at trade shows, conferences or other industry events, they’re giving their audience something they can share and talk about. Whether it’s a branded tote bag or a laptop sticker, these items get noticed and boost the chances of referrals and leads. Take it a step further by incentivizing referrals with promo products. A branded gift for a recommendation can turn happy customers into loyal advocates, sparking that craveable word-of-mouth buzz. Turn The Page On Turnover Most SaaS companies experience an average churn rate of 5% to 10% annually. Customers may leave for all kinds of reasons, from slow customer support to frequent technical issues. Lost customers mean lost revenue, so SaaS companies need to find ways to keep customers engaged and loyal. With promo items like branded notebooks or tech accessories, SaaS companies can show customers that they are valued. These small gestures can strengthen the business relationship, helping customers feel appreciated and more likely to stick around. Increasing Prices? Turn It Into A Positive With Promo From 2022 to 2023, most SaaS companies (73%) raised their prices by about 12%. Nobody likes paying more for something, but promo can help offset the sting. By sending customers promo like a custom desk accessory or mug, SaaS companies can show appreciation for their customers’ continued support. Even as prices go up, companies can show their commitment to providing extra value. PPAI • JANUARY 2025 • 57
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