4 From PPAI Merch Is Having A Moment 7 Creative Calendar Essentials 10 Use Case Small Spend, Big Impact 14 In Style Mocha Mousse Voices 20 Your Business Set Your Year Up For Success 22 Responsibility The Environmental Trade-offs Of AI Must Read 56 Promotional Products Work Bridging the gap between digital and physical engagement. 62 Feature Regional Associations Grow In 2024 Community 70 Buzzworthy 74 Book Club 76 PPPC Communiqué 80 Inside PPAI 85 New Members 89 Datebook 94 Perfect Promo CONTENTS 01.25 VOLUME 49, ISSUE 01 36 28 40 Ultimate Honors Jonathan Isaacson and Mark Jenkins, MAS+, join the illustrious PPAI Hall of Fame. 40 Out In The Open A reorganization of PPAI’s public affairs efforts empowers the Association to prioritize timely communication on key issues and serve members more directly. 36 What’s Next? Industry leaders approach regulatory shifts with caution. PPAI research shows it’s time for the industry to become more informed. 28 PPAI • JANUARY 2025 • 3
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