demands continue to evolve, with a variety of resources to provide members with the information they need to make smart business decisions: • Access PPAI resources: With new articles and timely regulatory updates, PPAI aims to empower every member firm with actionable insights. • Advocate for the industry: By sharing concerns and priorities through PPAI, members can help shape the future of the promotional products industry. • Participate in PPAI events: Engaging in PPAI-hosted events like the annual Legislative Education and Action Day in Washington offers invaluable opportunities to discuss issues directly with legislators. Compliance may be challenging, but with PPAI’s proactive support, promotional products firms can navigate this complex landscape with confidence. Together, we can adapt to new regulatory realities, turning challenges into opportunities for growth, innovation and sustainable success. For questions or suggestions on regulatory or government affairs issues, please contact Rachel Zoch, PPAI's public affairs and research editor, at RachelZ@ppai.org. Legislation and Compliance | Must Read PPAI • JANUARY 2025 • 35
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