STORIES TO KEEP AND USE Must Read 01.25 page 40 ULTIMATE HONORS Jonathan Isaacson and Mark Jenkins, MAS+, join the illustrious PPAI Hall of Fame. FEATURE WHAT'S NEXT p. 28 OUT IN THE OPEN p. 36 PROMOTIONAL PRODUCTS WORK p. 56 PPAI RESEARCH p. 62 PPAI • JANUARY 2025 • 27
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