IDEAS TO ADVANCE THE MARKETPLACE Voices 01.25 YOUR BUSINESS p. 20 BALANCING INNOVATION AND IMPACT: As more firms embrace AI and other high-efficiency tools, keep in mind both the exciting possibilities they offer and the unseen impacts they may carry. page 22 RESPONSIBILITY ioat / Shutterstock.com PPAI • JANUARY 2025 • 19
RkJQdWJsaXNoZXIy NzU4OQ==